115: Approaching Multi-Regional Outbound, Enterprise & More (with Sylvia Farag, Founder at Farag Consulting & Coaching)
Oct 4, 2023
auto_awesome
Sylvia Farag from Farag Consulting & Coaching discusses strategies for Enterprise sales in APAC regions, importance of data-driven decisions, and guidance for sales development leaders. Emphasizes human-centric approach in sales development leadership and effective leadership through one-to-one meetings
Redefining outbound sales: prioritize team morale, communication, and human element for success.
Lessons from tech giants: focus on SMBs, data-driven decisions, and meticulous hiring processes.
Deep dives
Redefining Outbound: Emphasizing Human Aspect in Leadership
Redefining outbound is about breathing fresh life into sales development leadership by focusing on the human aspect. It involves considering the impact of changes on team morale, motivation, and ultimately the quality of team communication. The speaker highlighted the importance of seeing team members as valuable resources and emphasized the need for thoughtful decision-making to maintain a positive work environment.
Lessons from Big Tech: SMB Focus, Scale Optimization, Data-Driven Decisions
Lessons from Google and Facebook underscore the significance of focusing on SMBs for business vitality, alongside optimizing strategies for scalability. The podcast speaker shared insights on the importance of data-backed decision-making and highlighted the meticulous hiring processes adopted by these tech giants. The emphasis on hiring by committee and cultivating intentional interview processes showcased a unique approach to team building and talent acquisition.
Prospecting in APAC: Strategies for Success in Diverse Markets
The podcast delved into effective prospecting strategies in the APAC region, particularly focusing on targeting China. Strategies included leveraging physical events, engaging in B2B chat forums, and utilizing WeChat for communication. The speaker highlighted the importance of building genuine relationships with decision-makers and adapting outreach approaches for different cultural contexts. The challenges of tracking activities in diverse markets were acknowledged, emphasizing the need for region-specific tactics for success.
What does it take to break through Enterprise nowadays? Also, have we ever stopped to consider the importance of regional differences, when approaching outbound? Well, all will be revealed in this week's episode, as David sits down with Sylvia Farag.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode