How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books
Oct 30, 2017 • 51min
Chipotle: Steve Ells
Steve Ells, founder of Chipotle, discusses transforming fast food with gourmet burritos. He shares the early challenges, rapid expansion, strategic partnerships, overcoming a food safety crisis, and transitioning to success in the burrito business. Additionally, the podcast explores the rise of Zatar as a popular condiment in stores.
9 snips
Oct 23, 2017 • 45min
Burton Snowboards: Jake Carpenter
Join entrepreneur Jake Carpenter as he recounts his journey from creating a better Snurfer sled in a Vermont barn to founding Burton Snowboards and pioneering the sport of snowboarding. Discover the challenges and triumphs of building the largest snowboard brand in the world, along with an innovative solution to keep guacamole from turning brown. Dive into the evolution of snowboarding culture and the unexpected success of Burton Snowboards over four decades.
Oct 16, 2017 • 41min
Bumble: Whitney Wolfe
At age 22, Whitney Wolfe helped launch Tinder, one of the world's most popular dating apps. But a few years later, she left Tinder and filed a lawsuit against the company alleging sexual harassment. The ensuing attention from the media – and cyberbullying from strangers – prompted her to launch Bumble, a new kind of dating app where women make the first move. Today, the Bumble app has been downloaded more than 20 million times. PLUS for our postscript "How You Built That," how Michelle Innis invented De-Fishing soap to freshen up her fisherman husband, and how it wound up in WalMart.
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Oct 9, 2017 • 44min
Teach For America: Wendy Kopp
Wendy Kopp, founder of Teach For America, shares the origins and challenges of the organization. Topics include motivating graduates to become teachers, securing funding, and recruiting college graduates for training programs. In a postscript, Chris Waters talks about his transition from an office job to a successful full-time scavenger hunt business.
Oct 2, 2017 • 59min
Stonyfield Yogurt: Gary Hirshberg
In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," how Indiana Jones inspired Steve Humble to sell secret passageways for a living.
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15 snips
Sep 28, 2017 • 49min
Live Episode! Starbucks: Howard Schultz
During his first visit to Seattle in 1981, Howard Schultz walked into a little coffee bean shop called Starbucks and fell in love with it. A few years later, he bought the six-store chain for almost 4 million dollars, and began to transform it into a ubiquitous landmark, a "third place" between home and work. Today Starbucks is the third largest restaurant chain in the world, serving about 100 million people a week. Recorded live in Seattle.
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14 snips
Sep 25, 2017 • 36min
Southwest Airlines: Herb Kelleher (2016)
We're hard at work planning more live shows, so we bring you one of our favorites from last year: Southwest Airlines. In 1968, competitors sued to keep Herb Kelleher's new airline grounded. After a 3-year court fight, the first plane took off from Dallas. Today Southwest Airlines operates nearly 4,000 flights a day. PLUS in our postscript "How You Built That," how Monica Mizrachi and her son Solomon built EzPacking, a family business selling packing cubes.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 18, 2017 • 57min
The Chipmunks: Ross Bagdasarian Jr. & Janice Karman
Years after his father created a hit singing group of anthropomorphic rodents called The Chipmunks, Ross Bagdasarian Jr. made it his mission to revive his dad's beloved characters. Over the last 40 years, Ross Jr. and his wife Janice have built The Chipmunks into a billion dollar media franchise – run out of their home in Santa Barbara, California. PLUS in our postscript "How You Built That," how Daniel Clark-Webster and his three friends came up with RompHim – a company specializing in male rompers.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 11, 2017 • 48min
Barre3: Sadie Lincoln
Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," how a husband-and-wife team experimented with fruit, spices and vinegar and came up with a gourmet ketchup line called 'Chups.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 4, 2017 • 39min
VICE: Suroosh Alvi (2017)
We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: VICE. Suroosh Alvi was a recovering addict when he started a scrappy underground magazine in Montreal. It grew into a multi-billion dollar company that has shaken up the world of journalism. PLUS in our postscript "How You Built That," we check back with Kent Sheridan of Voila Coffee, a company aiming to make instant coffee with the quality of a four-dollar pour over.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
