How I Built This with Guy Raz
Chipotle: Steve Ells
Oct 30, 2017
Steve Ells, founder of Chipotle, discusses transforming fast food with gourmet burritos. He shares the early challenges, rapid expansion, strategic partnerships, overcoming a food safety crisis, and transitioning to success in the burrito business. Additionally, the podcast explores the rise of Zatar as a popular condiment in stores.
50:46
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Quick takeaways
- Steve Ells revolutionized fast food by bringing gourmet culinary training to taqueria-style service at Chipotle.
- Alexander Harik's journey from Wall Street to creating Zesty Z showcases the entrepreneurial spirit and perseverance.
Deep dives
The Genesis of a Condiment Craze
Za'atar, a Middle Eastern spice blend, becomes a household staple for Alexander, inspiring him to create his own spread. Leaving behind his Wall Street job, Alexander ventures into producing and selling Za'atar spread. Despite initial rejection, he eventually secures placement in specialty stores like Whole Foods in New York City and online via Amazon, marking a successful journey from a heartfelt family condiment to a business venture.
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