15min chapter

How I Built This with Guy Raz cover image

Chipotle: Steve Ells

How I Built This with Guy Raz

CHAPTER

Rapid Expansion and Strategic Partnerships

The chapter delves into the founder's journey from initially reluctance to expand to eventually opening multiple successful Chipotle restaurants in different cities. It discusses the unique economic model of Chipotle that attracted investors, including a pivotal investment from McDonald's that fueled the company's exponential growth. The narrative also explores the dynamic between Chipotle and McDonald's, potential partnerships, and the personal challenges faced by the founder as the business rapidly expanded.

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