Chipotle: Steve Ells
How I Built This with Guy Raz
Rapid Expansion and Strategic Partnerships
The chapter delves into the founder's journey from initially reluctance to expand to eventually opening multiple successful Chipotle restaurants in different cities. It discusses the unique economic model of Chipotle that attracted investors, including a pivotal investment from McDonald's that fueled the company's exponential growth. The narrative also explores the dynamic between Chipotle and McDonald's, potential partnerships, and the personal challenges faced by the founder as the business rapidly expanded.
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