How I Built This with Guy Raz Burton Snowboards: Jake Carpenter
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Oct 23, 2017 Join entrepreneur Jake Carpenter as he recounts his journey from creating a better Snurfer sled in a Vermont barn to founding Burton Snowboards and pioneering the sport of snowboarding. Discover the challenges and triumphs of building the largest snowboard brand in the world, along with an innovative solution to keep guacamole from turning brown. Dive into the evolution of snowboarding culture and the unexpected success of Burton Snowboards over four decades.
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From Snurfer To Prototype
- Jake Carpenter discovered the Snurfer as a kid and imagined it could become a sport.
- He began prototyping in his Manhattan apartment and later moved to Vermont to build Burton.
Early Crafting And Tests
- Jake experimented with laminated wood and surfboard factories to make early boards.
- He tested designs on hills until he found the horizontally laminated rock maple construction that worked.
Use Targeted Outreach Early
- Use direct mail and niche ads to reach early adopters when mainstream channels ignore you.
- Send brochures and simple mail-order forms to find pockets of demand and build word-of-mouth.