How I Built This with Guy Raz
Burton Snowboards: Jake Carpenter
Oct 23, 2017
Join entrepreneur Jake Carpenter as he recounts his journey from creating a better Snurfer sled in a Vermont barn to founding Burton Snowboards and pioneering the sport of snowboarding. Discover the challenges and triumphs of building the largest snowboard brand in the world, along with an innovative solution to keep guacamole from turning brown. Dive into the evolution of snowboarding culture and the unexpected success of Burton Snowboards over four decades.
45:00
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Quick takeaways
- Jake Carpenter transformed a childhood sled into the world's largest snowboard brand.
- Jane Ock introduced Guac Lock to prevent guacamole browning, solving a common food storage issue.
Deep dives
Jake Carpenter's Journey with Burton Snowboards
Jake Carpenter, the founder of Burton Snowboards, shares his entrepreneurial journey of turning a childhood novelty toy into a global winter sports phenomenon. He discusses the challenges faced in popularizing snowboarding, creating a culture around the sport, and building the Burton brand. Despite initial resistance from ski resorts and competitors, Burton Snowboards became a pivotal player in revolutionizing winter sports dynamics.
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