Jake Carpenter

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded and whittled stacks of wood, trying to create the perfect ride. He eventually helped launch an entirely new sport, while building the largest snowboard brand in the world. PLUS for our postscript "How You Built That," we check back in with Jane Och, who solved the problem of guacamole turning brown by designing a container that removes air pockets: the Guac-Lock. (Original broadcast date: October 23, 2017) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join entrepreneur Jake Carpenter as he recounts his journey from creating a better Snurfer sled in a Vermont barn to founding Burton Snowboards and pioneering the sport of snowboarding. Discover the challenges and triumphs of building the largest snowboard brand in the world, along with an innovative solution to keep guacamole from turning brown. Dive into the evolution of snowboarding culture and the unexpected success of Burton Snowboards over four decades.