
Burton Snowboards: Jake Carpenter
How I Built This with Guy Raz
00:00
Building Burton: Challenges and Triumphs
This chapter explores the early days of Burton snowboards, discussing the founder's journey in building the company and the sport of snowboarding amidst market shifts and fierce competition. It delves into financial challenges, unexpected developments like snowboarding becoming an Olympic sport, and the unique company culture focused on the snowboarding lifestyle. The chapter also reflects on leadership evolution, struggles during the financial crisis, and the founder's decision to stay committed to the company despite lucrative offers.
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