

How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books

5 snips
Jun 11, 2018 • 29min
Honest Tea: Seth Goldman (2017)
Frustrated with sugary beverages, Seth Goldman brewed his own drink, leading to the creation of Honest Tea. He faced daunting challenges, including a significant product recall, but remained committed to quality and authenticity. The podcast also highlights Jaya Iyer's inspiring Svaha Inc., which offers STEM-themed apparel for all ages, encouraging young girls to dream big in science. The stories are a testament to resilience and innovation in the competitive world of entrepreneurship.

Jun 5, 2018 • 36min
Remembering Kate Spade
We are incredibly saddened by the loss of the brilliant designer and entrepreneur Kate Spade. We are grateful she and her husband Andy Spade shared their story with us in 2017. The origins of the Kate Spade brand can be drawn back to a 1991 conversation at a Mexican restaurant, when Andy asked Kate, "What's missing in designer handbags?" Kate's answer was a simple modern-shaped handbag that launched the iconic fashion brand.
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Jun 4, 2018 • 50min
Minted: Mariam Naficy
In 2000, Mariam Naficy sold her first company, an online cosmetics store called Eve.com, for $110 million. Several years later, she got the entrepreneurial itch once again: she founded Minted, an online stationery store that solicits designs from artists all over the world. Today Minted is one of the biggest crowdsourcing platforms on the Internet. PLUS for our postscript, "How You Built That," how Vanessa and Casey White turned their grandfather's pierogi recipe into Jaju Pierogi.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 28, 2018 • 48min
Lady Gaga & Atom Factory: Troy Carter (2018)
As a kid, Troy Carter dreamed of being a rapper, but soon discovered he was a better manager than a musician. He took Lady Gaga from obscurity to stardom – helping shape both her music and her brand. Then he turned his gift for spotting talent to spotting investment opportunities with his company Atom Factory. PLUS, for our postscript "How You Built That," we check back with Robyn Gerber for an update on Parkarr, a mobile app that helps drivers find street-parking.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 21, 2018 • 45min
Bob's Red Mill: Bob Moore
Bob Moore, founder of Bob's Red Mill, shares his journey of starting the company and becoming a pioneer in the health food industry. He discusses his passion for grinding flour, the challenges he faced, and the growth of his $100 million business. Plus, a postscript on how Mike Bolos and Jason Grohowski created Deskview, a portable window-mounted desk.

May 14, 2018 • 51min
Real Estate Mogul: Barbara Corcoran (2017)
Barbara Corcoran grew up in a working-class Irish Catholic family in Jersey – with nine brothers and sisters. But she used her charisma to conquer the streets of Manhattan and build the real estate company, The Corcoran Group. She then reinvented herself as a shark – on Shark Tank. PLUS, for our postscript "How You Built That," we check back with Aryel Rivero and Vanessa Clavijo for an update on their business, Gift Wrap My Face, which designs and prints custom gift wrapping featuring the faces of people you love. (Original broadcast date: April 24, 2017)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 snips
May 7, 2018 • 42min
Stripe: Patrick and John Collison
Brothers Patrick and John Collison, founders of Stripe, discuss building a software company for seamless online payments. They share insights on entrepreneurship, overcoming challenges, and the evolution of payment systems. The podcast also features a story of turning a grandma's cookie recipe into a successful business.

Apr 30, 2018 • 42min
Panera Bread/Au Bon Pain: Ron Shaich
Ron Shaich, founder of Au Bon Pain and Panera Bread, shares his journey in creating 'fast casual' dining. He discusses the challenges he faced, the strategic decisions that led to Panera's success, and the evolution of his business empire. The podcast also features Tyson Walters, who created the Shed Defender for dogs.

Apr 23, 2018 • 40min
Dermalogica: Jane Wurwand (2016)
Jane Wurwand moved to Los Angeles with a suitcase and a beauty school diploma. She started what would become Dermalogica, an international beauty empire that set the standard for skin care. PLUS in our postscript "How You Built That," we check back with Nick Gilson for an update on his company, Gilson Snowboards, a snowboard & ski company based in Pennsylvania. (Original broadcast date: October 24, 2016)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 snips
Apr 16, 2018 • 46min
Wayfair: Niraj Shah & Steve Conine
Former college roommates Niraj Shah and Steve Conine stumbled upon the trend of online furniture shopping, leading to the creation of Wayfair with 250 websites. They consolidated into one brand, now worth $4 billion. Additionally, the podcast features Carin Luna-Ostaseski, the first American woman to create a Scotch whisky company.


