How I Built This with Guy Raz Live Episode! RXBAR: Peter Rahal
Aug 13, 2018
Peter Rahal, Founder of RXBAR, discusses the creation of RXBAR and its success in the market. They focus on their initial plan to raise money, the challenges they faced in manufacturing and marketing, and their unique marketing strategy in the CrossFit community. The episode also touches on Peter Rahal's background, upbringing, and his upcoming Lebanese wedding.
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Initial Plan vs. Father's Advice
- Peter Rahal initially planned to raise money for RXBAR.
- His father advised him to focus on selling a thousand bars first.
High School Experiment
- Peter Rahal experimented with growing marijuana in high school, driven by his interest in gardening.
- He shared the harvest with friends but stopped after his father discovered it.
Dyslexia as Conditioning
- Peter Rahal's dyslexia made traditional schooling challenging.
- This early adversity became valuable conditioning for entrepreneurial survival.