AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
How I Built This with Guy Raz
Live Episode! RXBAR: Peter Rahal
Aug 13, 2018
Peter Rahal, Founder of RXBAR, discusses the creation of RXBAR and its success in the market. They focus on their initial plan to raise money, the challenges they faced in manufacturing and marketing, and their unique marketing strategy in the CrossFit community. The episode also touches on Peter Rahal's background, upbringing, and his upcoming Lebanese wedding.
47:48
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- RX Bar was able to achieve success by identifying a niche within the CrossFit and paleo communities and creating a product specifically for them.
- The acquisition of RX Bar by Kellogg's for $600 million provided financial security and access to a wider audience through Kellogg's extensive resources and distribution network.
Deep dives
Starting in a Crowded Market
Peter Rayhall and his co-founder Jared Smith started RX Bar in 2012, entering the already crowded energy bar market. However, they identified a niche within the CrossFit and paleo communities and focused on creating a product specifically for them.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode