How I Built This with Guy Raz
Bobbi Brown Cosmetics: Bobbi Brown
Sep 17, 2018
Makeup artist Bobbi Brown discusses revolutionizing the beauty industry with 'nude makeup.' She shares her journey of creating a billion-dollar cosmetics brand. Also, learn about the development of a collapsible, reusable drinking straw by entrepreneurs Emma Cohen and Miles Pepper.
51:39
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Quick takeaways
- Bobbi Brown revolutionized the makeup industry by introducing 'nude makeup' with natural tones.
- Emma and Miles faced challenges from knockoff products but focused on quality and sustainability.
Deep dives
Miles Pepper's Idea and Meeting Emma
Miles Pepper, inspired by the pollution caused by plastic straws, envisioned a collapsible stainless steel straw that could fit on a keychain. After a chance recommendation, he connected with Emma, who shared his passion for sustainable alternatives to plastic. Together, they developed a prototype that folded into a compact case and launched a successful Kickstarter campaign.
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