Makeup artist Bobbi Brown discusses revolutionizing the beauty industry with 'nude makeup.' She shares her journey of creating a billion-dollar cosmetics brand. Also, learn about the development of a collapsible, reusable drinking straw by entrepreneurs Emma Cohen and Miles Pepper.
Bobbi Brown revolutionized the makeup industry by introducing 'nude makeup' with natural tones.
Emma and Miles faced challenges from knockoff products but focused on quality and sustainability.
Deep dives
Miles Pepper's Idea and Meeting Emma
Miles Pepper, inspired by the pollution caused by plastic straws, envisioned a collapsible stainless steel straw that could fit on a keychain. After a chance recommendation, he connected with Emma, who shared his passion for sustainable alternatives to plastic. Together, they developed a prototype that folded into a compact case and launched a successful Kickstarter campaign.
Kickstarter Success and Manufacturing Challenges
Their Kickstarter campaign exceeded expectations, raising $1.89 million, but faced challenges from copycat knockoff products flooding the market before they could launch theirs. Despite setbacks, Emma and Miles focused on quality and sustainability, applying for a patent and striving to deliver a superior product to fulfill their Kickstarter orders.
Navigating Business Challenges
Emma and Miles encountered unexpected business hurdles, including knockoff products and manufacturing delays. Emma's commitment to environmental responsibility drove her to persevere despite setbacks and maintain a focus on delivering a high-quality, sustainable product to their supporters.
Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built. PLUS, for our postscript "How You Built That," how Emma Cohen and Miles Pepper saw a problem with plastics and developed a collapsible, reusable drinking straw.
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