7min chapter

How I Built This with Guy Raz cover image

Bobbi Brown Cosmetics: Bobbi Brown

How I Built This with Guy Raz

CHAPTER

The Birth of a Cosmetic Line

Exploring the origins of a makeup brand, from the initial encounter with a chemist to the development of universally flattering lip shades. The chapter discusses collaboration, production methods, target market, and key encounters that led to the growth of the cosmetics line.

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