

How I Built This with Guy Raz
Guy Raz | Wondery
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
Episodes
Mentioned books

Nov 19, 2018 • 45min
Whole Foods Market: John Mackey (2018)
John Mackey, Co-founder of Whole Foods Market, shares the organic food revolution journey. Topics include origins of Whole Foods, surviving a devastating flood, expansion challenges, Amazon acquisition, and building secret passageways for luxury homes.

Nov 15, 2018 • 16min
Rent The Runway's Jenn Hyman At The HIBT Summit
Our first episode from the How I Built This Summit features Jenn Hyman, co-founder of Rent The Runway, a designer clothing rental service that pulls in $100 million a year. When Jenn sat down with Guy Raz for a live interview at the Summit in San Francisco, she shared her long term strategy for launching the company in phases, plus her advice for aspiring entrepreneurs. Every Thursday until mid-December, we'll be releasing episodes from the Summit – so keep checking your podcast feed.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

37 snips
Nov 12, 2018 • 50min
DoorDash: Tony Xu
In 2013, Tony Xu was brainstorming ideas for a business school project when he identified a problem he wanted to solve: food delivery. For most restaurants, it was too costly and inefficient, leaving most of the market to pizza and Chinese. Tony and his partners believed they could use technology to connect customers to drivers, who would deliver meals in every imaginable cuisine. That idea grew into DoorDash, a company that's now delivered over 100 million orders from over 200,000 restaurants across the country. PLUS in our postscript "How You Built That," we hear from the winner of our 2018 HIBT Summit Pitch Competition: Ashlin Cook. She combined her love for dogs with an entrepreneurial itch to create Winnie Lou: a Colorado business that sells healthy dog treats in independent pet stores and from a food truck.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 5, 2018 • 48min
Barre3: Sadie Lincoln (2017)
Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," we check back with Alexander Harik, who turned his mom's recipe for fragrant Middle Eastern za'atar spread into Zesty Z: The Za'atar Company. (Original broadcast date: September 11, 2017.)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 29, 2018 • 53min
Betterment: Jon Stein
Jon Stein, founder of Betterment, pivoted from aspiring doctor to fintech innovator after recognizing his passion for helping everyday investors. He shares his journey launching the platform amid the 2008 financial crisis, highlighting the challenges of simplifying financial services for users. Stein reflects on his early struggles, the intense pitch that led to Betterment's success, and how the company grew to manage billions. His story is a testament to resilience and a commitment to transforming the financial landscape for all.

Oct 22, 2018 • 1h 2min
Tempur-Pedic: Bobby Trussell
At age 40, Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses. Today, the company is one of the largest bedding providers in the world. PLUS in our postscript "How You Built That," how Christopher Rannefors created BatBnB: a sleek wooden box that hangs on your house and provides a home for mosquito-eating bats.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 snips
Oct 15, 2018 • 54min
Rent The Runway: Jenn Hyman (2018)
Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than wear an old one to a party. Jenn and her business partner built a web site where women could rent designer dresses for a fraction of the retail price. As the company grew, they dealt with problems that many female entrepreneurs face, including patronizing investors and sexual harassment. Despite these challenges, Rent The Runway now rents dresses to nearly six million women and has a reported annual revenue of $100 million. PLUS in our postscript "How You Built That," we check back with Monica Mizrachi and her son Solomon who built EzPacking, a business that sells sets of clear squishy plastic packing cubes. (Original broadcast date: August 7, 2017.)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 8, 2018 • 56min
method: Adam Lowry & Eric Ryan
In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Target. PLUS, for our postscript "How You Built That," how Loren and Lisa Poncia turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 1, 2018 • 1h
Cisco Systems & Urban Decay: Sandy Lerner
In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, making the routing technology that helped forge the plumbing of the Internet. But when things turned sour at the company, she was forced to leave, giving her the chance to start something entirely new: an edgy line of cosmetics called Urban Decay. PLUS in our postscript "How You Built That," how Justin Li created a solution for staying cool and hydrated in the heat with IcePlate.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 24, 2018 • 43min
Power Rangers: Haim Saban (2017)
As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like Inspector Gadget and Heathcliff. But producing the mega-hit Mighty Morphin Power Rangers put him on track to becoming a billionaire media titan. PLUS in our postscript "How You Built That," we check back with Chris Waters who created Constructed Adventures, elaborate scavenger hunts for all occasions. (Original broadcast date: March 27, 2017.)
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