How I Built This with Guy Raz

Betterment: Jon Stein

Oct 29, 2018
Jon Stein, founder of Betterment, pivoted from aspiring doctor to fintech innovator after recognizing his passion for helping everyday investors. He shares his journey launching the platform amid the 2008 financial crisis, highlighting the challenges of simplifying financial services for users. Stein reflects on his early struggles, the intense pitch that led to Betterment's success, and how the company grew to manage billions. His story is a testament to resilience and a commitment to transforming the financial landscape for all.
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ANECDOTE

Grandparents' Influence

  • Jon Stein's grandparents built a furniture company and a strong community around it in upstate New York.
  • They instilled in him a deep appreciation for quality and community.
ANECDOTE

Scouting Experience

  • Jon Stein wasn't interested in sports but found confidence through scouting, becoming an Eagle Scout.
  • He realized early on that he wasn't inclined towards typical childhood activities, but scouting gave him valuable skills.
ANECDOTE

Early Journalism

  • Jon Stein discovered his interest in writing and became editor of his high school paper.
  • His internship at a Dallas paper even led to his Harvard acceptance.
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