Betterment: Jon Stein
How I Built This with Guy Raz
00:00
Navigating the Launch of Betterment
This chapter chronicles the speaker's journey in creating a new financial service, Betterment, aimed at improving user experience in investing. It discusses the challenges faced, including regulatory hurdles, funding the business during the financial crisis, and preparing for a critical product launch at TechCrunch Disrupt. The narrative highlights the importance of collaboration, personal investment in the project, and the emotional intensity surrounding the launch process.
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