
What the Fundraising
What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way. Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser.There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all.So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you.If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.
Latest episodes

Nov 7, 2023 • 30min
154: From Curiosity to Purpose: Revolutionizing Higher Education with David Hurwitt
Join us for a thought-provoking and inspiring podcast episode as we delve deep into the mind of David Hurwitt, a visionary entrepreneur with a unique perspective on business and its role in society. David takes us through his experiences, sharing insights that have shaped his mission-driven approach to entrepreneurship.David Hurwitt is the visionary Founder and CEO of Troove, a groundbreaking software company aimed at transforming the landscape of higher education admissions. Troove leverages the power of data science and machine learning to harness the predictive insights derived from the experiences of past college attendees. By matching this invaluable experience data with the values, abilities, priorities, and ambitions of prospective students, Troove revolutionizes the college selection process.With a brief 15-minute questionnaire, Troove provides applicants with Learning Culture and Social Culture fit scores, clearly understanding how well they align with those who have previously succeeded at their chosen institutions. This data-driven approach eliminates the guesswork and empowers students to discover their ideal academic and social environment, making college admissions and attainment more innovative and accessibleIn this episode, you will be able to:
Explore David's entrepreneurial journey with his startup "Troove" and the evolution of his motivation from a personal quest to revolutionize college admissions.
Witness the transformative power of questioning conventional wisdom.
Understand the role of empathy in driving innovation within higher education.
Learn about the building blocks of a mission-driven business.
Discover the significance of the 'why' in a business and how it should be at the core of every venture.
Get all the resources from today’s episode here. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Oct 31, 2023 • 30min
153: The Art of Fundraising Beyond the Ask: Finding Joy, Building Relationships, and Making a Difference with Kristal Frazier
Welcome to an inspiring episode that takes you on a deep dive into the world of fundraising, where authentic connections, passion, and joy are at the heart of success. From overcoming the fear of asking for donations to navigating the complex relationship dynamics, today's conversation provides fundraisers and nonprofit professionals with the tools and strategies they need to excel in their roles. Whether you're a seasoned fundraiser or just starting in the field, this episode will empower you to build authentic connections and unleash your full potential in fundraising!In this episode, meet Kristal Frazier, an extraordinary international speaker, results-driven trainer, and soon-to-be bestselling author. With a captivating presence and a passion for empowering individuals and organizations, Kristal is affectionately known as the "Queen of Conversation."Over the past decade, Kristal has graced stages across North America, Europe, and Africa, where she has shared her wealth of knowledge and expertise with thousands of students, small business owners, nonprofit executives, and a diverse range of professionals. Her impact is undeniable, having collectively guided her audience to secure an astounding $200 million in funding from funders and individual donors. Having walked the challenging path of fundraising herself, Kristal understands the intricacies and difficulties that come with the territory. Yet, she firmly believes that speaking confidently and in authority is the key to fearless fundraising. With her guidance, you can learn the skills necessary to ask for and secure the funding and donations essential to your organization's or program's success.In this episode, you will be able to:
Learn how to overcome fundraising fear and speak with confidence.
Discover the art of fundraising beyond the ask.
Explore how to infuse empathy into conversations, create genuine connections with donors, and cultivate lasting relationships.
Get an insight into balancing the complex world of fundraising and human connection.
Learn how to find joy and synergy in fundraising.
Get all the resources from today’s episode here. Many thanks to our sponsor, iWave for making this episode possible. Our friends at iWave help nonprofits identify, qualify, and retain donors to raise more major gifts. Using their comprehensive software, iWave gives you access to the industry’s highest quality wealth and philanthropic information so you can determine who to ask, how much to ask for, and when to ask. To get a demo and learn more, check out iWave.Connect with me: Instagram: www.instagram.com/whatthefundraising_Facebook: www.facebook.com/whatthefundraisingYouTube: www.youtube.com/@malloryerickson7946LinkedIn: www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Oct 24, 2023 • 31min
152: The Key to Responsible, Effective, and Impactful Adoption of AI with Shereese Floyd
In this episode of What the Fundraising Podcast,Join us on an enlightening conversation to demystify AI's role in the nonprofit world and discover the keys to responsible, effective, and impactful AI adoption. Whether you're a nonprofit professional or simply curious about AI's potential, this podcast offers valuable insights that can benefit organizations of all sizes!My guest today, Shereese Floyd, is a seasoned women's leadership consultant and founder of AI consultants for nonprofits. As the founder of AI Consultants for Nonprofits, Shereese is at the forefront of utilizing technology to transform the nonprofit sector. Her consultancy empowers nonprofits to leverage artificial intelligence responsibly and effectively, opening new avenues for growth and impact. Also, Shereese is a remarkable individual who is passionate about empowering women and driving positive change in the nonprofit sector. As a dynamic thought leader and advocate for women's empowerment, she is dedicated to helping women step into their power and expertise.In this episode, you will be able to:Discover how AI transforms the nonprofit landscape, empowering organizations to use technology more responsibly and effectively.Learn about the phenomenon of "AI hallucination" and why verifying the accuracy of AI-generated information is crucial before relying on it for critical decision-making.Explore how AI can be trained to effectively align with an organization's mission and engage with its target audience.Gain valuable advice on approaching AI integration with a clear plan and purpose, ensuring that it complements your team's efforts rather than overwhelming them.Uncover the hidden potential of Canva and how it can simplify tasks and streamline operations for nonprofits.Get all the resources from today’s episode here. Many thanks to our sponsor, iWave for making this episode possible. Our friends at iWave help nonprofits identify, qualify, and retain donors to raise more major gifts. Using their comprehensive software, iWave gives you access to the industry’s highest quality wealth and philanthropic information so you can determine who to ask, how much to ask for, and when to ask. To get a demo and learn more, check out iWave.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Oct 17, 2023 • 30min
151: AI and Nonprofits: What’s Hype, What’s Real, and What Should You Do About It with Mallory Erickson
In this episode of What the Fundraising Podcast,In this episode, Mallory explores the convergence of AI and fundraising and addresses common inquiries to clarify AI's role in nonprofit fundraising. Also, she offers perspectives on the ethical use of AI and how it aligns with improving the well-being of fundraisers by reducing stress and increasing empowerment.Moreover, Mallory shares about the upcoming fundraising AI global summit held on October 23rd and 24th. This summit promises to be a transformative experience, featuring technology experts, one-on-one content, and comprehensive discussions on AI in fundraising. Whether you're new to AI or a seasoned expert, this summit is a must-attend event to unlock the full potential of AI in your fundraising efforts.So, mark your calendars and prepare to embark on a journey towards responsible AI usage, empowerment, and fundraising success. Don't miss the opportunity to be part of this groundbreaking summit—your path to becoming an emboldened and enabled fundraiser starts here! In this episode, you will be able to:Explore AI as a tool to address specific challenges and pain points in fundraising rather than treating it as a quick fix or "shiny object."Analyze how AI can influence motivation, ability, and prompts in fundraising scenarios.Ask three crucial questions: Was there a prompt? How can the action be made easier? How can motivation be managed effectively? ; When faced with fundraising challenges.Approach AI decision-making by identifying the challenges and problems you face in fundraising rather than centering the technology itself.Engage with AI in fundraising to empower your work and avoid treating AI as a mere trend or buzzword.Consider attending the first-ever fundraising AI global summit on October 23rd and 24th, featuring technology experts and valuable one-on-one content!Get all the resources from today’s episode here. Many thanks to our sponsor, iWave for making this episode possible. Our friends at iWave help nonprofits identify, qualify, and retain donors to raise more major gifts. Using their comprehensive software, iWave gives you access to the industry’s highest quality wealth and philanthropic information so you can determine who to ask, how much to ask for, and when to ask. To get a demo and learn more, check out iWave.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Oct 10, 2023 • 31min
150: The Evolving Landscape of Technology, Data, & Fundraising with Katherine Scott
In this thought-provoking podcast episode, Mallory engages in a dynamic conversation with Katherine Scott, an esteemed Prospect Development Specialist based in Toronto, Canada. With over ten years of experience in fundraising and a wealth of expertise in nonprofit organizations, Katherine shares her invaluable insights into fundraising, prospect research, and integrating AI-powered tools like iWave into the fundraising landscape.In this episode, you will be able to:
Discover Katherine's perspective and practical applications on unlocking the power of AI in Fundraising:
Learn how to revolutionize prospect research and data analysis in fundraising with iWave
Learn about balancing tech and relationships in fundraising
Get an insight into the the power of data and intuition
Discover tips & tricks for navigating the adoption of prospect research tools
Get all the resources from today’s episode here.Many thanks to our sponsor, iWave for making this episode possible. Our friends at iWave help nonprofits identify, qualify, and retain donors to raise more major gifts. Using their comprehensive software, iWave gives you access to the industry’s highest quality wealth and philanthropic information so you can determine who to ask, how much to ask for, and when to ask. To get a demo and learn more, check out iWave.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Oct 3, 2023 • 26min
149: Intro to AI & Using it in Your Nonprofit with Dena Vongchanh
Welcome to a thought-provoking episode that's set to redefine the way nonprofits approach technology and innovation. Join us on this transformative journey as we unravel the layers of AI adoption, from overcoming fears and ethical considerations to practical steps for implementation.In this engaging podcast episode, we have the privilege of having Dena Vongchanh, a passionate advocate for integrating artificial intelligence (AI) in nonprofit organizations. She is the Associate Director of Development at Students Rising Above, a nonprofit organization dedicated to empowering underprivileged youth through education and mentorship. With a passion for technology and its potential to drive positive change, Dena brings her expertise to the nonprofit sector, helping the organization harness the benefits of AI and data-driven solutions to further its mission. In this episode, you will be able to:
Learn about balancing potential benefits and ethical challenges of AI adoption.
Get an insight into uncovering hidden biases and ensuring inclusivity when using AI for non-profit work.
Discover how some of the already familiar tools are leveraging AI.
Learn about overcoming fears related to AI, building policies for AI, and fostering collaboration when using AI tools in a non-profit organization.
Get all the resources from today’s episode here. Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Sep 26, 2023 • 46min
148: Transforming Nonprofits through Servant Leadership with Evan Wildstein
Meet Evan Wildstein, a dynamic figure in the nonprofit sector with two decades of experience under his belt. A rock musician at heart, Evan transitioned from captivating audiences on stage to creating meaningful relationships in the philanthropic world. His well-rounded background in business management coupled with a strong passion for arts and public programs gives him a unique perspective in servant leadership. What sets Evan apart is his ongoing quest to redefine servant leadership – moving away from the old paradigm of selflessness and sacrifice, towards a focus on community building and self-growth. In this episode, Evan and I talk about the positive impact of servant leadership in nonprofit operations and how empathy can turn a fundraising relationship from simple to sublime.In this episode, you will be able to:
Delve into the positive impact of servant leadership in nonprofit operations.
Grasp how empathy can turn a fundraising relationship from simple to sublime.
Comprehend the criticality of conceptualization in navigating the dynamics of servant leadership.
Become aware of the potential hurdles in the journey to embracing servant leadership.
Acquire knowledge on infusing your organization's culture with principles of servant leadership.
Get all the resources from today’s episode here. Many thanks to our sponsor, Constant Contact for making this episode possible. Our friends at Constant Contact provide nonprofit leaders like you with cutting-edge email and social media management tools. Want to craft emails that shine on every device or manage your social media effortlessly? And for those moments you're at a loss for words, their AI Content Generator, powered by ChatGPT, delivers engaging messages in mere seconds. For a platform that amplifies your marketing, saves time, and drives growth, look no further than Constant Contact. Get started with your risk-free trial using the promo code 'MALLORY' for 30% off your first three months. Discover more at www.constantcontact.com/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

Sep 19, 2023 • 42min
147: Kick-Starting a Nonprofit from the Ground Up with Tiffany Allen
If you're feeling frustrated and overwhelmed by the lack of progress in your efforts to start a nonprofit organization from scratch, despite your countless hours of research and networking, then you are not alone! Many individuals like yourself find themselves stuck in a cycle of ineffective actions, such as submitting grant applications with little success or struggling to build a strong support base. Instead of experiencing growth and impact, they are left feeling discouraged and unsure of how to move forward. But fear not, there is a way to break free from this cycle and achieve the successful establishment and growth of a nonprofit organization.Say hello to Tiffany Allen, an inspiring entrepreneur with an unwavering commitment to empowering non-profit start-ups. As the creator of ‘Boss on a Budget’, she has been cradling the dreams of fresh non-profit entrepreneurs since 2016. Tiffany's focus leans towards aiding small, grassroots organizations and those led by communities of color. With a repository of educational content, digital tools, and personal coaching, she's built a supportive foundation for those ready to make a difference in the world. Armed with a potent blend of strategic insight and heartfelt passion, Tiffany has steered numerous non-profits to a path of sustainable growth.In this episode, you will be able to:
Discover the essentials to kick-starting a nonprofit organization from the ground up, cementing the foundations for success.
Uncover proven fundraising strategies for starting your nonprofit, while preparing to tackle potential challenges head-on.
Gain an understanding of how to construct a robust board and team, vital to your nonprofit's growth.
Learn about the necessary shift from a volunteer-run organization to having a paid staff, delving into the dynamics of this transition.
Get an insight into recognizing when it might be the right time to close down a nonprofit organization, a decision that, though tough, sometimes should be contemplated in the interest of the cause.
Get all the resources from today’s episode here. Many thanks to our sponsor, Constant Contact for making this episode possible. Our friends at Constant Contact provide nonprofit leaders like you with cutting-edge email and social media management tools. Want to craft emails that shine on every device or manage your social media effortlessly? And for those moments you're at a loss for words, their AI Content Generator, powered by ChatGPT, delivers engaging messages in mere seconds. For a platform that amplifies your marketing, saves time, and drives growth, look no further than Constant Contact. Get started with your risk-free trial using the promo code 'MALLORY' for 30% off your first three months. Discover more at www.constantcontact.com/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

Sep 12, 2023 • 46min
146: Secrets to Fundraising Confidence & Success with Lydia Fenet
Our guest today, Lydia Fenet, is an inspiration in the world of charity and fundraising. Her career began at the world-renowned Christie's Auction House, where she carved a niche as one of the few young female charity auctioneers in the sector. After 24 fulfilling years, Lydia embarked on her own entrepreneurial journey by founding the Lydia Fenet Agency, dedicated to charity auctioneering. Her books The Most Powerful Woman in the Room is You and Claim Your Confidence have echoed her learnings and insights, creating ripples across readers globally. She's driven by the core belief in the power of confidence and the need for authenticity in being successful, either on stage or in life.Seeking to shatter fundraising norms and challenge the scarcity mindset, Lydia aims to diversify auctioneers and create an inclusive atmosphere in the world of fundraising.In this episode, you will be able to:
Gain insight on how to exert confidence and demonstrate authority during fundraising efforts.
Learn to overcome hurdles and discover your unique voice as an auctioneer or fundraiser.
Embrace the power of failure and the lessons it can provide through personal accounts of success and failure.
Understand the importance of diversity among auctioneers and the need for increased representation.
Discover strategies for cultivating engaging in-person experiences that amplify the success of fundraising events.
Get all the resources from today’s episode here. Many thanks to our sponsor, Constant Contact for making this episode possible. Our friends at Constant Contact provide nonprofit leaders like you with cutting-edge email and social media management tools. Want to craft emails that shine on every device or manage your social media effortlessly? And for those moments you're at a loss for words, their AI Content Generator, powered by ChatGPT, delivers engaging messages in mere seconds. For a platform that amplifies your marketing, saves time, and drives growth, look no further than Constant Contact. Get started with your risk-free trial using the promo code 'MALLORY' for 30% off your first three months. Discover more at www.constantcontact.com/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

Sep 5, 2023 • 47min
145: Breaking the Fundraising Mold: Empathy and Design Thinking in Action with Sheryl Cababa
Do you want to enhance your design practices and create more equitable outcomes for marginalized communities? Are you seeking a solution to incorporate human-centered design into your nonprofit organization? Look no further! Our guest, Sheryl Cababa, will be sharing the key to achieving improved design practices and fostering greater equity in the nonprofit sector. Join us as we explore how to create meaningful impact and drive positive change within your organization, resulting in more inclusive and equitable outcomes for all.Sheryl Cababa is a staunch believer in human-centered and equity-centered design. Pioneering her way through the design landscape, Sheryl currently leads as the Chief Strategy Officer at Substantial, a transformative design studio ensuring that design solutions are informed by the real lived experiences and contexts of the end users. With a design background shaped by industry giants like Microsoft and Philips, she has a unique ability to understand and weave the intricacies of design thinking with profound empathy for human experiences. Sheryl is particularly focused on uplifting historically marginalized voices in the education sector, crafting tools and solutions that approach the user experience innovatively and equitably.In this episode, you will be able to:
Unearth the role of human-based design in empowering nonprofits to deliver real change.
Recognize the significance of equity in design practices, catalyzing inclusive and effective solutions.
Grasp the unique struggles that come with implementing human-centered design in the nonprofit landscape.
Expose potential imbalances in power dynamics during design processes and their consequences.
Reimagine fundraising through a fresh perspective rooted in empathy and long-term sustainability.
Get all the resources from today’s episode here. Many thanks to our sponsor, Constant Contact for making this episode possible. Our friends at Constant Contact provide nonprofit leaders like you with cutting-edge email and social media management tools. Want to craft emails that shine on every device or manage your social media effortlessly? And for those moments you're at a loss for words, their AI Content Generator, powered by ChatGPT, delivers engaging messages in mere seconds. For a platform that amplifies your marketing, saves time, and drives growth, look no further than Constant Contact. Get started with your risk-free trial using the promo code 'MALLORY' for 30% off your first three months. Discover more at www.constantcontact.com/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.