175: Motivation Dynamics in Successful Fundraising Campaigns with Szu-chi Huang

In this episode of What the Fundraising Podcast,

From the initial spark igniting a cause to the crescendo of community support, navigating the twists and turns of motivation paves the path toward fundraising triumph!

In today's episode, Dr. Szu-chi Huang, an esteemed researcher in motivation science, delves into the intricacies of sustaining motivation throughout fundraising campaigns. Her research centers on the science of motivation, particularly exploring the temporal and social aspects of striving towards goals. She uses experiments to examine causal processes closely and field studies to test these findings in the real world, such as launching loyalty programs with companies and conducting intervention campaigns with nonprofit organizations like UNICEF.

In this episode, you will be able to:

• Recognize the dynamic nature of motivation in fundraising campaigns.
• Tailor strategies for each stage of the fundraising campaign.
• Reframe success as a continuous journey rather than a singular destination.
• Utilize reflection and collective sharing to maintain momentum.
• Leverage diverse tools and resources to sustain motivation.

Get all the resources from today’s episode here. 

Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/mallory

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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point