What the Fundraising

Uncover how you can stand out in your industry by adopting ethical email marketing strategies that comply with regulations and make your subscribers feel valued and respected. Learn how to create engaging, emotion-driven newsletters that your subscribers will look forward to, making them want to read and write more emails!Today, we sit down with email marketing expert Tarzan Kay to explore the transformative power of consent-based email marketing.Tarzan Kay is the founder of Tarzan Kay Global, an esteemed online training company dedicated to teaching businesses the art of crafting compelling emails that captivate and engage subscribers. With a passion for email marketing, Tarzan is widely recognized as an "Email Marketing Supernerd," leveraging her expertise to optimize email strategies focusing on ethical practices and engaging storytelling.As a former funnel hacker who advocates value-driven marketing, Tarzan emphasizes the importance of profitability without compromising integrity. Her approach encourages businesses to stay true to their values while enjoying the process of building meaningful connections through email campaigns. With Tarzan's guidance, businesses learn how to create emails that resonate profoundly and inspire action, making email marketing an enjoyable and effective component of their overall strategy. In this episode, you will be able to: Understand moving from transactional to trust-based email marketing approaches. Implement clear and explicit consent language to enhance subscriber understanding and compliance. Create emotion-driven newsletters that captivate subscribers and encourage interaction. Gain insights from real-world examples to effectively apply email marketing strategies. Discover methods to foster enduring relationships through ethical email practices. Optimize email campaigns by balancing promotions with relationship-building content.  Get all the resources from today’s episode here. Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Today, three inspirational figures, Dana Snyder, Kishshana Palmer, and Becky Endicott, join us for an unfiltered conversation about the realities behind balancing business, motherhood, and personal life. They are exceptional leaders, each dedicated to making a meaningful difference through their unique skills and passions!Dana Snyder is the Founder and CEO of Positive Equation. As a passionate speaker, teacher, and podcast host, Dana dedicates her work to empowering nonprofits with the knowledge to use social media ads effectively. Her mission is to help organizations attract potential supporters and create sustainable giving models, building robust monthly giving programs that transform everyone into philanthropists.Becky Endicott, CFRE, APR, is the Co-Founder and Chief Storyteller of We Are for Good and Co-Host of the We Are For Good Podcast. Becky is a master storyteller and a champion of kindness, celebrating philanthropy, seeking justice, endorsing humanity, pushing boundaries, and embracing people. Known for her authenticity, she often shares self-deprecating stories to forge genuine connections, understanding that true bonds are formed in moments of joy and in life's messy and challenging times.Kishshana Palmer, CFRE, is the CEO of ManageMint, Inc., a leadership consulting firm specializing in strategy, management, and growth. As a renowned keynote speaker, event host, TEDx alumnus, and trusted advisor to executive leaders, Kishshana brings real-world solutions and authentic, high-impact experiences to CEOs, senior leadership teams, organizations, companies, and solo entrepreneurs. Her expertise and vibrant personality make her a sought-after figure in leadership and management consulting.In this episode, you will be able to:- Identify challenges and triumphs faced by women in career, personal growth, and family life.- Explore themes of vulnerability and authenticity in professional and personal spheres.- Recognize the importance of supportive networks in achieving goals.- Challenge the notion that success requires perfection.- Gain strategies for managing life's highs and lows, fostering resilience.- Learn from stories and advice for personal growth and balance.Get all the resources from today’s episode here. "This week's episode is sponsored by Keela.Keela is a fundraiser’s CRM, meaning that it goes beyond a data management platform. It enhances your work and propels you to achieve fundraising success. From email and communications tools to AI-powered donation pages, your unique needs will be met with Keela, the CRM built BY fundraisers FOR fundraisers.Learn more at keela.co/malloryConnect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

This episode is a must-listen for anyone looking to enhance their nonprofit's fundraising strategy through multi-channel integration and innovative thinking!Today, we are joined by Dan Sonners, a seasoned expert in the fundraising industry with a 17-year career dedicated to empowering nonprofit organizations to discover new donors, raise more funds, and optimize their programs with innovative strategies. Throughout this conversation, he shares practical advice on testing and measuring the effectiveness of integrated marketing strategies. Moreover, he challenges fundraisers to seek knowledge beyond their specialties to build more substantial and collaborative fundraising efforts.As Vice President at Conrad Direct, Dan oversees acquisition efforts for a diverse group of nonprofits, utilizing a data-driven approach to provide tailored lists and media recommendations. His role encompasses various aspects of donor acquisition, including results analysis, list planning, data segmentation, list modeling, co-op management, and multi-channel expansion. Also, Dan excels in tailoring bespoke solutions that align with the distinctive missions, goals, and market dynamics of various organizations. His adept strategies have garnered millions of donors and propelled revenue into the hundreds of millions. Additionally, he is the esteemed host of the Dynamic Nonprofits podcast. In this episode, you will be able to:- Understand the power of multi-channel marketing and integrating direct mail with digital strategies.- Discover the benefits of combining direct mail with SMS, email, and social media.- Explore breaking down silos and fostering cross-channel collaboration.- See how connected TV and direct mail can capture and maintain donor attention.- Recognize the value of a data-driven approach in optimizing fundraising strategies.Get all the resources from today’s episode here. "This week's episode is sponsored by Keela.Keela is a fundraiser’s CRM, meaning that it goes beyond a data management platform. It enhances your work and propels you to achieve fundraising success. From email and communications tools to AI-powered donation pages, your unique needs will be met with Keela, the CRM built BY fundraisers FOR fundraisers.Learn more at keela.co/malloryConnect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Dr. Nadia Brown, a sales training expert, discusses money mindset in nonprofits. Topics include reframing sales and fundraising, emotional challenges, making asks with confidence, and fostering team empowerment. Learn practical insights for empowering nonprofit teams to make a meaningful impact.

In this episode of What the Fundraising Podcast,Today's episode shares profound strategies on how nonprofits can evolve from merely surviving to becoming scalable change agents by adopting business tools and practices to maximize their impact and ensure sustainable growth!Meet Donald Summers, Founder & CEO of Altruist Partners. With decades of experience in nonprofit management and fundraising, he is dedicated to helping nonprofits achieve their missions through strategic planning and effective management practices. Moreover, his book - Scaling Altruism provides a comprehensive guide for nonprofit leaders seeking to integrate business strategies into their operations. In this episode, you will be able to: Understand the team-based nature of fundraising. Gain insights into the typical timeline for nonprofits to adopt and benefit from new management tools. Identify the challenges of applying business tools in the nonprofit sector. Discover the need for nonprofits to have open conversations about challenges and seek support. Debunk the myth of nonprofit exceptionalism. Recognize the gaps in support systems for nonprofits. Get all the resources from today’s episode here. This week's episode is sponsored by DonorPerfect. DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast,Join Arash Javanbakht, psychiatrist, neuroscientist, and director of the Stress, Trauma, and Anxiety Research Clinic (STARC), as he delves into the intricate workings of fear and anxiety. With expertise spanning neuroscience, trauma research, and nonprofit fundraising, he offers a comprehensive exploration of how fear manifests in our brains, its evolutionary origins, and practical strategies for managing it in various aspects of life!Arash's clinical focus encompasses civilians, law enforcement, and refugees, particularly those affected by war trauma in regions like Syria and Iraq. Through STARC, he conducts groundbreaking research into the biological and psychological factors contributing to resilience and vulnerability in trauma response. Also, Arash pioneers the integration of technology into mental health care, exploring augmented reality and telemedicine for innovative in vivo treatment of anxiety disorders and PTSD. Moreover, his work has received widespread acclaim, featuring in prominent media outlets such as CNN, Al Jazeera, NPR, and The Washington Post.In this episode, you will be able to: Understand the biology and psychology of fear responses. Analyze fear's influence on decision-making, particularly in nonprofit fundraising. Develop strategies for overcoming fear-related challenges. Cultivate resilience and find meaning in adversity. Apply practical tips for harnessing fear as motivation. Get all the resources from today’s episode here. This week's episode is sponsored by DonorPerfect. DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Are you eager to understand your emotions better, improve your relationships, and begin a journey of personal growth and healing? Get ready for a journey through the intricate dynamics of human relationships, exploring how emotions shape our interactions and influence our behaviors.Meet Haley Cooper, a Certified Fund Raising Executive (CFRE), Certified Stress Management Coach, and Certified EmC Train the Trainer—the driving force behind The Savvy Fundraiser, an esteemed nonprofit consulting and coaching business committed to uplifting nonprofit leaders. With a deep-rooted passion for effecting positive change, Haley has emerged as a seasoned expert within the nonprofit realm, fueled by a mission to cultivate thriving organizations.In this episode, you will be able to:  Understand the impact of emotional intelligence on personal and professional life. Learn strategies for fostering empathy and effective communication in teams. Explore Emotional Connection Leadership (EMC) and its role in relationships. Discover the importance of naming emotions for emotional balance. Utilize journaling, meditation, and support for emotional healing. Prioritize expressing impact over feedback for conflict resolution. Embrace vulnerability and self-discovery in navigating emotions. Apply principles for enhancing emotional wellness and relationships. This week's episode is sponsored by DonorPerfect. DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

This episode is a must-listen for anyone seeking inspiration and guidance on their journey towards leadership, wellness, and joy. Meet Today's guest, Kishshana Palmer, CEO of ManageMint, Inc., renowned keynote speaker, and TEDx alumna. With her expertise in leadership and wellness, she transforms leaders and energizes events worldwide. As a trusted advisor to executive leaders, Kishshana brings passion and authenticity to every interaction. Moreover, her commitment to growth, wellness, and impact shines through in her work, making her a sought-after partner for organizations seeking transformation.In this episode, you will be able to:  Understand the importance of self-care and self-awareness in today's fast-paced world. Explore the intersection between wellness and joy. Reconsider the relationship with one's body and mind, recognizing the significance of mindfulness and self-awareness. Challenge the notion that self-care is solely a reward for productivity, instead emphasizing its intrinsic value. Prioritize joy and self-worth as essential components of authentic leadership. Recognize the importance of authenticity and vulnerability in effective leadership. Get all the resources from today’s episode here. This week's episode is sponsored by DonorPerfect. DonorPerfect's Community Conference is igniting a passion for change! This year's event, on June 4th & 5th, will equip you with the tools to excel in donor management, program innovation, community engagement, and organizational growth.Remember, every powerful movement starts with a single spark.Your expertise is that spark! Head over to donorperfect.com/donorperfect-conference to register today!Connect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

In this heartwarming podcast episode, join Julia Endicott, a compassionate and insightful 10-year-old, as she shares her inspiring journey of empathy and service. Julia opens up about her deep love for animals, particularly her beloved dog Dixie, and her passion for making a difference in their lives. Julia exemplifies the power of kindness and generosity from her involvement with the local Humane Society to her monthly donations and volunteer work.Through engaging conversations, Julia reflects on the significance of empathy and storytelling in understanding the experiences of others. She shares how hearing stories about rescued animals or individuals facing homelessness has shaped her perspective and fueled her desire to give back to her community. With genuine warmth and wisdom beyond her years, Julia emphasizes the importance of looking beyond surface judgments and embracing compassion.Join Julia on her journey of empathy and discovery, and be inspired to make a difference in the world, one act of kindness at a time!In this episode, you will be able to: Understand the importance of empathy in fostering connections and relationships. Recognize the transformative impact of acts of kindness on individuals and communities. Appreciate the power of storytelling in shaping perspective and empathy. Gain insights into the significance of volunteerism and community service in creating positive change. Reflect on personal experiences and values to cultivate compassion and generosity. Be inspired to take action and make a difference in the world through small acts of kindness. Get all the resources from today’s episode here. This week's episode is sponsored by NeonOne. NeonOne is revolutionizing the way nonprofits connect with their communities. Their platform isn’t just about technology; it’s about crafting unforgettable generosity experiences. Learn more about how they're empowering nonprofits like yours at neonone.com/malloryConnect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Let us delve deep into the transformative power of compassionate and strategic leadership in driving positive social change!In this episode, we explore the dynamic synergy between empathy and authenticity, uncovering their pivotal role in driving substantial impact within non-profit organizations and communities. Today, we converse with Alyssia Palacios-Woods, the Executive Director at Capital IDEA, who sheds light on harnessing these twin forces for meaningful change.Alyssia boasts over ten years of experience fostering workforce development initiatives in Central Texas, embodying the roles of a community builder and non-profit leader. With a Certified Fund Raising Executive (CFRE) designation, she remains steadfast in adhering to the highest standards of non-profit operations and fundraising. Notably, before her tenure at Capital IDEA, she led the Austin Young Chamber as its President & CEO, advocating for regional cooperation, fostering entrepreneurship, nurturing talent, and promoting diversity, equity, and inclusion. Alyssia's dedication extends to her involvement in various initiatives, including the Opening Central Texas for Business Task Force during COVID-19 recovery, the Austin Homelessness Task Force, and the National YP Week Advisory Council. Also, her contributions have not gone unnoticed, as evidenced by her nomination for the Austin Business Journal Profiles in Power in 2019 and her recognition as a finalist for Austin Under 40 in 2023. In this episode, you will be able to: Discover strategic planning and community engagement tactics used by non-profits. Recognize the hurdles and triumphs in leading an established non-profit. Learn practical ways to form genuine connections with donors and stakeholders. Understand sustainable methods for securing long-term funding. Adapt to change and maintain resilience in challenging circumstances. Appreciate the value of empathy in organizational leadership. Develop strategies for navigating uncertain times while staying mission-focused. Get all the resources from today’s episode here. This week's episode is sponsored by NeonOne. NeonOne is revolutionizing the way nonprofits connect with their communities. Their platform isn’t just about technology; it’s about crafting unforgettable generosity experiences. Learn more about how they're empowering nonprofits like yours at neonone.com/malloryConnect with me: Instagram: https://www.instagram.com/_malloryerickson/Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point