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What the Fundraising

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Mar 12, 2024 • 26min

174: The Power of Consistency and Utilizing Data: Building Donor Relationships in a Small Community with Jennifer Coughlin

In this episode, we are joined by Jennifer Coughlin, who bravely opens up about her profound voyage through the challenges of raising a child grappling with a rare genetic condition. With only around 250 diagnosed cases worldwide, Jennifer's youngest daughter, Edith, faces a myriad of obstacles, including visual impairment, developmental delays, seizures, epilepsy, and intellectual disability.Jennifer's life took a drastic turn when she received Edith's diagnosis, prompting her to leave her career at an investment bank to prioritize her daughter's care. Through this challenging transition, Jennifer found solace and support in the NR2F1 Foundation, a charity dedicated to supporting families affected by this rare condition.As Jennifer delves into her unexpected role as a fundraiser for the foundation, she reflects on her initial hesitation and subsequent immersion into the world of nonprofit work. Drawing from her background in strategy and operations, Jennifer leveraged her skills to develop a comprehensive fundraising strategy despite being new to the nonprofit sector. Currently, she serves as the Vice President of the NR2F1 Foundation.In this episode, you will be able to: Learn the importance of storytelling and engagement in fundraising efforts. Apply personal anecdotes and diverse networks to boost support for the cause. Use Givebutter or similar platforms for efficient fundraising and donor data collection. Engage donors through personalized follow-ups and transparent impact communication. Nurture lasting donor relationships by showing gratitude and fostering deeper connections. Overcome challenges of small volunteer teams with strategic dedication to fundraising goals. Leverage community and networks to amplify fundraising efforts, embracing discomfort for success. Get all the resources from today’s episode here. Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/malloryConnect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
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Mar 5, 2024 • 51min

173: Finding Calm in Chaos: The Power of Connection in Stressful Times with Jake Ernst

In the hustle and bustle of modern life, stress seems to be the main course on our daily menu. Yet, amidst the chaos, there is a sweet solace waiting to be savored when we choose to connect.Jake Ernst, a therapist and clinical director of Straight Up Health in Toronto, Canada, specializes in working with young people and families facing challenging and stressful situations. He is a product of a close-knit family in a small town, and he developed a penchant for helping others early on. Despite the loss of his father in his teenage years, he found solace in connections, which led him to become a therapist. Moreover, through his work, Jake emphasizes the power of human connection, addressing modern stressors and advocating for solidarity through his podcast "This Isn't Therapy" and the newsletter "Just Trying To Help."In this episode, you will be able to: Understand the importance of slowing down in a fast-paced world driven by worry, hurry, alarm, and overwhelm (WHOA). Appreciate the fundamental role of relationships in healing and growth. Explore the concept of co-regulation and its role in maintaining calmness in others. Recognize the detrimental effects of co-escalation in perpetuating stress and anxiety. Foster healthier relationships and promote community support. Recognize the interconnectedness of individual and social well-being.   Get all the resources from today’s episode here. Support for this show is brought to you by a beloved nonprofit fundraising platform Givebutter. Our friends at Givebutter really understand what it takes to stay connected to your donors and how to use your CRM to do it. Their free fundraising platform empowers millions of changemakers to raise more, pay less, and give better every single day. To learn more about them, head on over to givebutter.com/malloryConnect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
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Feb 27, 2024 • 40min

172: Finding Belonging: Building Thriving Communities with Floyd Jones

Explore the importance of data and forging connections in community building with Floyd Jones. Learn practical strategies for overcoming obstacles, engaging donors, and prioritizing authentic relationships. Delve into the challenges and triumphs of community leaders in driving lasting impact and fostering belonging within nonprofits.
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Feb 20, 2024 • 37min

171: Reimagining Fundraising: Vulnerability, Authenticity, and Mental Health in the Nonprofit Sector with Patrick Kirby

This episode is a rallying cry for change within the nonprofit sector—an invitation to embrace vulnerability, authenticity, and mental well-being as essential components of effective fundraising. Tune in for an inspiring conversation that challenges the status quo and offers hope for a more compassionate future in fundraising!Patrick Kirby, Founder of Do Good Better Consulting and author of "Fundraise Awesomer!", is a dynamic figure in the nonprofit sector. Patrick has dedicated more than ten years to various roles within the nonprofit sector, spanning organizations of diverse scales and scopes. Moreover, he sincerely believes in challenging traditional approaches and champions the mantra that "we've always done it this way" is perilous. In this episode, you will be able to: Explore the tender balance between vulnerability and professionalism in fundraising. Learn about the human side of fundraising. Challenge the notion that fundraisers must suppress their emotions. Discuss the topic of mental health in the nonprofit world. Address the pressures faced by fundraisers. Advocate for a shift in mindset prioritizing self-care. Consider practical strategies for fostering a healthier work environment. Get all the resources from today’s episode here. Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.
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Feb 13, 2024 • 27min

170: Empowering Futures: Entrepreneurship, Nonprofits, and Purpose-Driven Leadership with Soon Hagerty

Soon Hagerty, Founder of Boundless Futures Foundation, discusses the intersection of entrepreneurship, nonprofits, and purpose-driven leadership. Topics include challenges faced by female entrepreneurs, strategies for sustained growth, and the importance of combining purpose and profit.
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Feb 6, 2024 • 48min

169: Trust-Based Philanthropy: A Candid Conversation with John Brothers

All of you are welcome for an open and insightful discussion about philanthropy based on trust. Today, our guest draws upon extensive experience to encourage both donors and nonprofit organizations to engage in a path toward community partnerships that are more significant and impactful.In this episode, we sit down with John Brothers, a seasoned advocate for trust-based philanthropy and President of the T. Rowe Price Foundation, to unravel the intricacies of fostering genuine relationships between funders and nonprofits. John candidly shares his insights on transforming traditional philanthropic models and the journey toward a more transparent and community-centric approach.John Brothers is presently the President of the T. Rowe Price Foundation and holds the position of President for the Program for Charitable Giving. Before joining T. Rowe Price, John founded and led Quidoo Consulting, an international consulting firm, for over ten years. During his tenure at Quidoo, he played a crucial role in expanding the firm and collaborating with more than 400 clients across twelve countries worldwide. Also, John holds a Doctorate in Law and Policy from Northeastern University, an MPA in Nonprofit Management from New York University, and an MBA in Public Policy from American Public University, where he initially began at Columbia. In this episode, you will be able to: Recognize the origins of trust-based philanthropy Learn about challenges and harmful power dynamics within the fundraising and philanthropy industry. Evaluate the existing thinking around philanthropy and advocate for a paradigm shift. Delve into the importance of governance in the nonprofit sector. Establish new success metrics beyond the mere securing of grants. Make connections between philanthropy and the concept of wellness as a continual journey rather than a checklist. Get all the resources from today’s episode here. Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
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Jan 30, 2024 • 30min

168: Engaging Hearts and Inboxes: A Behavioral Science Perspective on Charitable Email Campaigns with Christina Gravert

Today, let us unravel the complexities of charitable email campaigns and donor engagement. Also, let us explore the findings of groundbreaking experiments conducted on warm donor lists, offering a fresh perspective on the delicate balance between reminders, cognitive dissonance, and donor satisfaction!Our guest, Christina Gravert, an accomplished behavioral economist, is an Associate Professor at the University of Copenhagen's Department of Economics. Specializing in environmental sustainability, health, and charitable giving, she investigates the intricacies of human decision-making to promote societal welfare. With tenure and affiliations with the Center for Economic Behavior and Inequality (CEBI), Christina also directs the Copenhagen Experimental Laboratory. Her impactful research, rooted in evidence-based decision-making, contributes to understanding how individuals can be nudged toward socially responsible choices. As a CESifo Research Network Affiliate and advisory board member of the Society for the Advancement of Behavioral Economics, Christina's work extends beyond academia, actively addressing pressing societal challenges. Also, she co-founded Impactually, a consultancy specializing in behavioral science.In this episode, you will be able to:  Analyze the impact of timing, content variation, and affirming language on donor behavior. Evaluate the nuances involved in crafting effective communication strategies for charitable campaigns. Assess the potential benefits of additional reminders for engaged but hesitant donors. Explore the psychology of donor decision-making and consider personalized approaches to enhance the donor experience. Examine how strategic timing can alleviate potential barriers to donor engagement. Identify practical takeaways for optimizing email strategies in the context of donor engagement for nonprofits, charities, and fundraisers. Get all the resources from today’s episode here. Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
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Jan 23, 2024 • 31min

167: Conversations in Philanthropy: Authenticity, Relationships, and Change with April Walker

Are you ready for a conversation that inspires reflection, change, and a deeper understanding of the human side of fundraising? Today's episode is about the intricate dynamics and challenges within fundraising, Philanthropy, and nonprofit leadership. Join us as we dissect the nuances of the sector, exploring topics such as building authentic relationships, navigating organizational culture, and balancing authenticity and self-preservation with April Walker.April, a seasoned philanthropist with a rich fundraising, consulting, and grantmaking background, has dedicated her career to organizations like the American Heart Association, Boys & Girls Clubs of Chicago, CCS Fundraising, VNA Foundation, and Iris Krieg & Associates. Hailing from Baltimore and holding a Master of Arts in Social Service Administration from the University of Chicago, she is deeply committed to advancing Philanthropy grounded in racial equity and social justice. As the founder of Philanthropy for the People, April's expertise shines, reflecting her passion for making a positive impact. She currently serves on the boards of Arts Impact and the Cuyahoga County Public Library Foundation, showcasing her unwavering dedication to community development. In this episode, you will be able to: Identify the challenges faced by fundraisers and nonprofits in the philanthropic space. Reflect on the delicate balance between vulnerability and safety for fundraisers. Evaluate the importance of creating safe spaces for fundraisers to share their experiences. Examine issues such as harassment on the job and the emotional toll of navigating performative environments. Learn strategies for fundraisers to build genuine relationships with donors. Explore ways to find joy and satisfaction in the fundraising profession. Get all the resources from today’s episode here. Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
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Jan 16, 2024 • 29min

166: Time Blocking & Leveraging SEO to Create Donor Consistency with Cameron Bartlett

Whether you're a nonprofit professional, marketing enthusiast, or simply interested in the intersection of impact and investment, this podcast episode with Cameron Bartlett is a must-listen. It is time to gain valuable insights, discover practical tips, and embark on a journey to better understand the nuances of nonprofit marketing success in today's landscape.Cameron Bartlett is a trailblazing digital marketer with a remarkable track record in spearheading award-winning campaigns for social good. As a fractional CMO and Marketing Director, Cameron possesses the uncanny ability to unlock the potential of teams, propelling them toward rapid growth. His impact is profound, often catalyzing a 2-3X increase in revenue within the initial year of collaboration.Cameron's expertise extends across a spectrum of renowned nonprofits, including New Story, IJM, Compassion, Cure, and World Vision. Operating like a seasoned strategist for fast-growing companies, he employs cutting-edge digital marketing techniques to amplify fundraising efforts, enabling these organizations to further their causes with unparalleled success.In this episode, you will be able to:  Learn how to navigate the complexities of measuring success in SEO strategy and ad campaigns. Discover leveraging data sets to identify lead sources. Understand the value of community management in social media. Find innovative ways to measure brand awareness and relationship depth.  Uncover the strategies that connect organic and paid social efforts, creating a more holistic approach to nonprofit marketing. Get all the resources from today’s episode here. Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point
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Jan 9, 2024 • 29min

165: Motivating Change: Exploring the Crossroads of Healthcare and Fundraising with Amy Bucher

In this episode, let us traverse the intersection of motivation, healthcare, and fundraising, exploring the digital landscapes that shape our behaviors. Buckle up for an exploration that transcends theory to provide practical insights and strategies for fostering resilience, overcoming rejection, and crafting authentic connections.Today's expert, Amy Bucher, embarks on an odyssey through the complexities of inspiring individuals, creating meaningful connections, and navigating the nuanced world of fundraising in the digital age. Amy is a leading behavioral scientist with a wealth of experience, holding a Ph.D. in organizational psychology from the University of Michigan. She took an unconventional route in 2006, diving into the world of digital health.Amy is currently contributing her expertise at Lirio, a startup utilizing artificial intelligence and behavioral science to drive positive health-related actions. As Vice President of Behavioral Design at Lirio, she guides a team of behavioral scientists and health specialists dedicated to creating AI-driven paths for behavior change to enhance individual and population health. With more than 15 years of expertise in designing digital health products and a solid foundation in behavioral science, Amy is a renowned authority in utilizing motivational psychology in design. She is also the author of "Engaged: Designing for Behavior Change," a publication by Rosenfeld Media that earned recognition as one of Kirkus' favorite indie books of 2020. In this episode, you will be able to:Explore the parallels between fundraising and healthcare.Gain insights on overcoming rejection, managing stress, and fostering resilience.Discovering strategies to enable recovery periods after stress.Learn the importance of acknowledging process successes.Uncover cognitive behavioral therapy approaches.Build self-efficacy through small wins by understanding and applying principles like autonomy, competence, and relatedness.Get all the resources from today’s episode here. Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory.Connect with me: Instagram: https://www.instagram.com/whatthefundraising_Facebook: https://www.facebook.com/whatthefundraisingYouTube: https://www.youtube.com/@malloryerickson7946LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/Website: malloryerickson.com/podcastLoved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

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