195: Unpacking Charity Evaluation: Key Metrics & Transparency for Nonprofits with Michael Thatcher

In this episode of What The Fundraising, Mallory sits down with Michael Thatcher, the President and CEO of Charity Navigator. With nearly nine years at the helm of the organization, Michael brings a wealth of experience and a unique perspective on the evolving landscape of nonprofit evaluation. Throughout the episode, Michael dives into the importance of impact assessments, the implementation of internal equity practices, the necessity of transparency and accountability in nonprofits, the adoption of comprehensive evaluation methodologies to provide a fuller picture of organizational effectiveness, and more.

In this episode, you will be able to:

- Understand the relationship between overhead and impact.

- Explore effective strategies for evaluating impact.

- Uncover how to showcase realistic impact.

- Learn the importance of checks and balances placed to maintain the trust of the general public in the nonprofit sector.

- Explore how you can tell your impact story better.

Get all the resources from today’s episode here. 

Many thanks to our sponsor, Keela for making this episode possible. Our friends at Keela offer nonprofits like yours comprehensive fundraising and donor management software, equipped with powerful tools to expand your reach, increase fundraising revenue, and foster a dedicated community of supporters. Want a user-friendly platform that provides actionable data? Look no further than Keela. Check out Keela at keela.co/mallory. 

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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point