What the Fundraising 179: Decoding Generosity with GivingTuesday's Chief Data Officer, Woodrow Rosenbaum
In this episode of What the Fundraising Podcast,
Revolutionize your approach to donor engagement and inspire new strategies for fostering lasting connections with supporters!
Today, we are joined by Woodrow Rosenbaum, GivingTuesday's Chief Data Officer. Woodrow has been instrumental in shaping the global generosity movement and has led ground-breaking research and analysis of individual giving behaviors. He leads the GivingTuesday Data Commons, bringing together a coalition of more than 1,000 collaborators coordinated through eight working groups as well as data teams in 50 countries to understand the drivers and impacts of generosity to inspire more giving of all types. Woodrow brings expertise in moving markets and transforming audiences from passive participants to active and vocal ambassadors. Woodrow is also the founder of With Intent Strategies, an international agency specializing in brand reimagination.
Woodrow is a member of the Generosity Commission Research Task Force, serves as a Co-Chair for Global Impact Canada's Board of Directors, and was previously a Fellow at the Belfer Center for Science and International Affairs at Harvard Kennedy School.
In this episode, you will be able to:
- Appreciate the diverse ways in which people express generosity.
- Understand the dynamic nature of giving patterns.
- Recognize the importance of adapting strategies to match evolving giving patterns.
- Explore the role of guilt, motivation, and belonging in donor decision-making.
- Challenge common assumptions about the drivers of giving.
- Recognize Giving Tuesday's potential as a catalyst for sustained engagement.
Get all the resources from today’s episode here.
This week's episode is sponsored by NeonOne.
NeonOne is revolutionizing the way nonprofits connect with their communities. Their platform isn’t just about technology; it’s about crafting unforgettable generosity experiences. Learn more about how they're empowering nonprofits like yours at neonone.com/mallory
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If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point