Limited Supply

In this chat, Andrew Deitsch, Creative Director at BRĒZ, shares insights from the competitive beverage industry. He reveals how 3D modeling revolutionizes product visualization before production. Andrew discusses the integration of AI to enhance creative workflows, striking the perfect balance between technology and human touch. He spills the secret to making drinks visually appealing with just a spray bottle. Plus, he emphasizes the importance of aligning creative efforts with marketing goals to capture consumer interest.

Join investor Kevin O’Leary, known for his no-nonsense critiques on Shark Tank, as he dives into the world of entrepreneurship and creativity. He discusses why authenticity is crucial for celebrity brands and how bad creative can ruin projects. Kevin also debates the relevance of crowdfunding in today's economy and highlights its role amidst shifting consumer behavior. Plus, get his candid take on the bubbly brand Poppi and why Shark Tank embodies the American Dream!

Liam Millward, CEO and Co-founder of Instant, discusses how his Australian startup is changing email marketing with AI. He reveals insights on unlocking revenue and scaling strategies that have helped major brands like Toys R Us. The conversation dives into retargeting techniques, highlighting common pitfalls that cost companies money. Liam shares secrets to achieving a 30-40x ROI and emphasizes the importance of capturing abandonment signals for effective re-marketing. The future of e-commerce is also explored, showcasing the vital role of AI in personalized marketing.

Get ready to boost your average order value with messaging that converts! Explore strategic bundling and A/B testing methods to increase customer purchases. Learn how to test new product concepts effectively, whether you have a budget or need organic growth. Discover creative ways to spot top marketing talent beyond LinkedIn. Plus, supercharge your retention with automated remarketing flows that bring shoppers back. Dive into best practices for DTC brands and community engagement for long-term success.

Nik shares fascinating insights from a DPA report with Marpipe, revealing catalog ads as strategic carpool lanes for marketing. He discusses how TikTok and Snapchat are enhancing their catalog ads for improved performance. Learn how a simple 'Add to Cart' test can dramatically transform consumer behavior. Discover innovative strategies used by second-time founders that emphasize efficiency and learning from past experiences, paving the way for successful brand launches.

Dive into the world of offshore hiring as myths are debunked and real success stories emerge. Discover how flexibility and skill play a crucial role in finding top talent, even if it means unconventional hours. Learn how to craft enticing job descriptions and maintain effective communication across the globe. Plus, gain insights into enhancing customer experiences in subscription models while staying ahead of upcoming regulations. It's all about strategic hiring, optimized retention, and creating a thriving co-working culture regardless of distance!

Explore the power of influencer marketing and why partnering with them is crucial in today's digital landscape. Discover how to identify the right influencers, particularly those with smaller yet engaged followings, to tell your brand's story. Learn effective negotiation strategies for pricing based on key metrics like engagement and follower count. Additionally, dive into what makes brands appealing to investors, highlighting the importance of innovation and differentiation.

Discover the impact of Meta Ads’ new policies on telemedicine advertising, especially for older generations. Learn how brands are adapting by boosting awareness and refining subscription models to navigate these changes. Explore effective strategies for subscription services, including optimizing landing pages and minimizing user clicks for a better experience. Nik emphasizes building strong relationships with customers by providing more than just products, turning browsers into loyal buyers through engaging retention marketing.

Join Nik as he explores the essentials of effective e-commerce websites. Learn why your Shopify checkout screen matters immensely—simplicity can lead to higher sales. Nik shares insights on product comparisons, weighing their benefits against drawbacks. Discover how to harness retention marketing to convert abandoned carts into loyal customers. Plus, dive into actionable design tips that can enhance user experience and boost brand awareness through engaging content. Get ready to elevate your DTC game!

Dive into strategies for bottom-of-funnel digital marketing, focusing on effective ad structures and engaging product page funnels. Discover how proper execution can save your ad spend and learn to leverage catalog ads for inventory management. The importance of customer feedback shines through—both qualitative and quantitative data can shape your approach. Unlock e-commerce potential with A/B testing, upselling, and smarter retention marketing to transform browsers into buyers.