Limited Supply S14 E10: The BFCM Tactics That Actually Worked
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Dec 3, 2025 Simon Wohl, a growth consultant and fractional CMO specializing in scaling DTC brands, shares key insights into the Black Friday and Cyber Monday phenomena. He explains how strategic offer sequencing can dramatically boost revenue and discusses shopper behavior trends leading up to the holiday. With real data from successful brands, Simon highlights the importance of smart spending over loud marketing. He also emphasizes the often-overlooked power of email and SMS strategies, revealing that many brands still under-utilize these tools.
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Consumers Learn To Wait For The Big Deal
- Consumers learn to wait for the real Black Friday/Cyber Monday deals and ignore early, low-value promos.
- Early-November spikes then a mid-Nov lull show sequencing matters more than starting earlier.
Raise The Offer For Black Friday Momentum
- Increase your headline offer for Thanksgiving/Black Friday to create momentum and triple revenue.
- Launch the higher offer Thursday evening and let it run through Friday to capture peak intent.
Over-Email During BFCM (Use Resends)
- Send many more emails during BFCM and use resends at different times to slice inbox traffic.
- If resends drive incremental revenue they are worth spam complaints and cost nothing to send.