Simon Wohl

Simon Wohl, a growth consultant and fractional CMO specializing in scaling DTC brands, shares key insights into the Black Friday and Cyber Monday phenomena. He explains how strategic offer sequencing can dramatically boost revenue and discusses shopper behavior trends leading up to the holiday. With real data from successful brands, Simon highlights the importance of smart spending over loud marketing. He also emphasizes the often-overlooked power of email and SMS strategies, revealing that many brands still under-utilize these tools.