Limited Supply S14 E4: From Failure to a Billion Dollar Brand (with Danny Winer, CEO at Hexclad Cookware)
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Oct 22, 2025 
Danny Winer, the CEO of Hexclad Cookware, discusses his journey from a failed juicer business to creating a billion-dollar cookware brand. He shares the importance of storytelling in building Hexclad’s identity and how innovative designs have set them apart. Danny reflects on lessons learned from failures, his partnership with Gordon Ramsay, and the shift to a content-first strategy. He also offers insights into marketing, promotion tactics, and the significance of long-term planning for sustainable growth.
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Food And Family Sparked Hexclad
- Danny traced Hexclad's roots to his Italian-Jewish upbringing and his grandmother, the first female head chef in Buffalo.
- He left a cookware job after being dismissed about Facebook and started Hexclad to build community-first cookware.
Storytelling Makes Novel Tech Relatable
- Danny focused on storytelling to explain Hexclad's unique hexagon technology.
- He framed the brand as "badass cookware" to make the product emotionally compelling.
The Juicer That Failed Fast
- Danny shared a candid failure: a cold-press juicer that launched and collapsed almost overnight.
- He called the experience humbling and credited it with teaching him to listen to customers.