Limited Supply S15 E1: The Growth Levers Most Brands Ignore in Q1
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Jan 7, 2026 Brands often overlook Q1 as a slow season, but it’s prime for testing channels due to lower CPMs. Nik emphasizes the power of internal creators as a content assembly line, making campaigns faster and more effective. He explores YouTube sponsorship strategies and shares tips for successful TikTok Shop integrations. Additionally, he highlights the importance of the middle-of-funnel tactics for building trust and driving conversions. With practical advice on leveraging advertorials and creator partnerships, there’s plenty to consider for growth this quarter.
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Build An Internal Creator Role
- Hire an internal creator to run a high-velocity content assembly line for your brand.
- Expect faster tests, cheaper creative, and dozens of short videos produced daily that improve paid and organic performance.
Whitelist Creator Accounts For Better Ads
- Whitelist creator accounts to run ads through verified profiles and lower CPC/CPM while boosting CTR.
- You can even whitelist founder or marketing team accounts to speed ideation-to-ad in under an hour.
YouTube Sponsorships Build Evergreen Reach
- YouTube sponsorships and creator integrations build evergreen discovery that compounds over months and years.
- Sponsored reads live forever in videos, driving ongoing middle-of-funnel proof and conversions.