Limited Supply S14 E9: Last Minute BFCM 2025 Playbook
Nov 26, 2025
Running late on your Black Friday-Cyber Monday plans? Discover a rapid-fire 70-point checklist to tighten up your ecom site, from optimizing mobile layouts to perfecting promo codes. Learn about discount timing strategies and site performance checks to maximize your sales. Hear tips on scaling retargeting ads, engaging affiliates, and enhancing customer support. Plus, actionable post-purchase tactics to boost your average order value. Get ready to make this shopping season the best yet!
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Exhaustively Test All Purchase Flows
- Test every variant selector, add-to-cart, slide-out cart, and checkout button on both mobile and desktop before BFCM.
- Verify selling plans, quantities, and subscription options add correctly to avoid mistaken fulfillment or discounts.
Auto-Apply Codes And Sync Time Zones
- Auto-apply promo codes in links for emails, ads, and texts to reduce friction and boost conversions.
- Confirm discount start/end times across time zones (start EST, end PST) to capture both coasts correctly.
Make Sale Messaging Front And Center
- Update your homepage hero and announcement bar to clearly show the BFCM offer and link to the sale landing page.
- Add a countdown timer on landing and product pages to increase urgency for specific offers.