

The Kara Report | Online Marketing Tips and Candid Business Conversations
Kara Duncan
Hey there, welcome to "The Kara Report"! Each week, we’re sharing what we see real businesses doing to grow their business and expand their reach to help you grow your business and become a marketing pro. In each episode, we get granular and talk about real-world marketing strategies, what DOESN’T work when scaling your business, and host candid conversations on the latest business and marketing trends. We'll even share the juicy data we collect and behind-the-scenes bloopers as they come.No fluff, no filler; just authentic, in-depth discussions that explore the key factors that truly make a difference in your business success. After all, we know that marketing your business is about more than Instagram Reels tips and social media algorithm hacks, and great marketing also doesn’t always mean you’re running a successful, profitable business. While we specialize in content marketing, blogging for SEO, Pinterest marketing, and website copy for our own content marketing agency, all marketing strategies are welcome (and discussed) here. Whether you're an established entrepreneur looking to refine your business or marketing strategy or just starting your entrepreneurial journey, we’re serving up valuable insights designed to help you navigate the ever-changing world of business and marketing. We believe when you do the work, you’ll reap the rewards and we promise we will focus on results-driven action steps (not the busy work) to help you hit your goals this year.Now let’s get started!
Episodes
Mentioned books

Jan 9, 2024 • 23min
4 | 3 Things You Need Setup BEFORE Pinterest Marketing (Make Sure You Aren't Wasting Your Time!)
We are ONE week into 2024, and I don't know about you, but it feels like everybody is ready just to start a mutiny against Instagram. Everyone is sharing their goals, their marketing efforts, what they're focusing on, what they're calling in, all of that fun stuff, and hustling on Instagram is NOT it. In this episode, we're going to be talking about PINTEREST marketing (because I'm seeing more and more people express interest in it). While I love to see it (naturally - as a Pinterest manager), there are a few things that I think you have to have in place, specifically three things that you need, or you are just going to be wasting your time. We don't have time to waste in 2024, do we? Let's dive in! 🎙️ In This Episode:Why I've turned away potential Pinterest management clients latelyWhat Pinterest is truly good for (it's NOT sales - hear me out on this one)3 things you NEED to have in place before you start marketing on Pinterest3 bonus tips to help you get set up for success quicklyLinks Mentioned: Read the full shownotes: https://thekarareport.com/4Hire us to manage your Pinterest: https://thekarareport.com/pinterest Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport

Jan 2, 2024 • 21min
3 | I'm Kind of an Awkward Person... THIS is How I Market My Business Anyway
I'm an admittedly awkward person, which is funny because I work in marketing. If you're also an introvert who prefers not to show up on Instagram stories (or do a daily search for faceless Instagram reels ideas), this episode is for you. As a fellow introvert, I understand the struggle more than you know. Creating content and being social takes a lot of energy for me, which I don't say in a bad way - we also spend energy on fun things - but if you resonate with this, you'll love today's episode where I share my journey in marketing for introverts and how to leverage being an awkward person and still make a ton of money. Sound good?🎙️ In This Episode:5 things I do to market my business effectively as an introvertWhy it's OK to be awkward (and how you can use it to your advantage)A slightly controversial thing I recommend when marketing as an introvert (eek!)Links Mentioned: Read the full shownotes: https://thekarareport.com/3Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport

Jan 2, 2024 • 22min
2 | How to Use One of the BIGGEST 2024 Marketing Trends in Your Business (+ 3 Ways to Make it Easier!)
If you know me, you know I’m all about this time of year. I mean, who doesn’t love the holidays, right? But you know what else gets me pumped? Goal setting season! I’m a total goals person, and as a marketer, I’m obsessed with the data that comes out during this time. Give me all those juicy marketing trends we’re expecting, what worked in 2023, and the best strategies from last year. I’m soaking it all up (especially the “wrapped” posts coming out for literally everything). Today, I’m going to be diving deep into one of the biggest 2024 marketing trends predictions: long-form content.🎙️ In This Episode:What marketers everywhere are predicting to be one of the biggest trends in 20243 reasons why this is a GOOD trend for you to hop of (even if you don't have a marketing team!)3 ways you can implement this marketing strategy into your business more easilyLinks Mentioned: Read the full shownotes: https://thekarareport.com/2Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport

Dec 30, 2023 • 22min
1 | My "All of a Sudden" Moment (+ How You Can Have One Too)
Happy New Year! I am so excited. Not only am I kicking the new year off, obviously launching this new podcast, but I am ALSO kicking things off with an absolute banger of an episode. I almost named my whole podcast off of this episode (and this idea of how to have an all-of-a-sudden moment and how I can help you have more all-of-a-sudden moments).So if you're wondering what to expect, I'll be sharing a bit about my business journey in this episode, with a focus on those pivotal tipping point moments. Especially because this is a brand new podcast, I would be incredibly grateful if you would share your thoughts with me and leave a review! Thank you!🎙️ In This Episode:First, join me in celebrating the launch of this exciting new podcast, where I share my unique business journey and the concept of "all-of-a-sudden" moments.Sharing tipping point moments in my career (so far)Dive into my own experience as a destination wedding planner and travel agent, and how "Hey Look Ma! I Made it" became my anthem (BEFORE 2020).What changed everything for me5 Ways you can create your OWN "all of a sudden" momentLinks Mentioned: Read the full shownotes: https://thekarareport.com/1Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport Curious about my wedding business? Check out Love at First Travel: https://loveatfirsttravel.com