The Kara Report | Online Marketing Tips and Candid Business Conversations

It's okay to be nosy 😉 Six months ago, I pressed publish on my podcast. And it has been really fun! I can't believe it's already been six months, so I thought this would be a super fun episode to just talk about how things are going, what I've learned, answering questions I've been asked, etc. This is NOT like a "tips to have a podcast" episode, it's more just me sharing behind-the-scenes being really new at something again!   🎙️ In This Episode:How I come up with topicsHow much time/money I'm investing My average number of downloadsMy most popular episodeWhether I took a podcast courseIf I've gotten clients from itLinks Mentioned: Read the full shownotes: https://thekarareport.com/28Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

The word strategy feels overused these days but how do we know if we're just marketing by accident? And if we know that we're just kind of winging it, how do we stop? I've brought Tayler from Enji to talk all about what a REAL marketing strategy looks like, and how we as small businesses can actually use one to grow our businesses without losing our minds in the process. 🎙️ In This Episode:What marketing by accident looks like (hint: you might think you're being intentional)The components of a real marketing strategyHow we can better evaluate what's working in our businessesWhether or not small business owners should hop on trendsHow much time you really need to market your business Links Mentioned:Sign up for a free trial on Enji: https://threkarareport.com/enji Hang out with Tayler on Instagram: https://www.instagram.com/enji_co + https://www.instagram.com/taylrd_designs/Learn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

I know as entrepreneurs it can sometimes be so easy to fall off the bandwagon during the summer. That's why today, I'm sharing three pretty low effort, high impact things I want you to focus on this summer. And don't worry, I am practicing what I preach here, because I will be implementing these things in my own business as well!Let's all focus on creating a summer marketing plan that sets you up for success in the fall. We all get that new fall energy, right? We're going to talk about three marketing activities you should do this summer to make your life easier when that fall energy hits. Your future self will thank you. So, let’s get in🎙️ In This Episode:3 Things to focus on this summerWhat to do to build momentumHow to ENJOY your summerLinks Mentioned: Read the full shownotes: https://thekarareport.com/26Hire us for a website copy VIP day: https://thekarareport.com/copywritingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

Are you stuck in a feast or famine marketing cycle where sometimes there’s too much work and other times it feels like your email must not be working? Today, I want to help you explore a new marketing strategy that will take you from feast or famine marketing to consistent, high-quality leads. Don't worry - you've got this!🎙️ In This Episode:Why you're struggling to get out of feast or famine mode3 things that you need to have in place What order to work on each piece of your fast and slow marketing for maximum resultsLinks Mentioned: Read the full shownotes: https://thekarareport.com/25Grab our FREE fast and slow marketing guide: https://thekarareport.com/roadmapLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

As a small business owner, your success depends on your ability to attract customers and stand out from the competition. One of the most effective ways to do this is by creating headlines that actually grab the reader’s attention and entice them to explore your content further (whether that content is coming from a reel, blog, Youtube video, or podcast!).🎙️ In This Episode:6 Tips for writing better headlinesCreative writing exercises you should tryAsking ChatGPT to helpLinks Mentioned: Read the full shownotes: https://thekarareport.com/24Try Coschedule's Headline Analyzer Tool: https://coschedule.com/headline-analyzerHire us for a website copy VIP day: https://thekarareport.com/copywritingHire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

 Today, I want to talk about something new that's happening on Pinterest. Pinterest is giving more and more accounts the ability to claim their Instagram (again - since we used to be able to do this in the past). But what do we do with it once it's claimed? Should we be auto-posting our Instagram posts to Pinterest? Should we be repurposing our content? We're going to cover all of that today. 🎙️ In This Episode:Content considerations for growing your Pinterest accountWhen repurposing can actually hurt your accountWhat I think you should do instead of auto-postingLinks Mentioned: Read the full shownotes: https://thekarareport.com/23Hire us to be your Pinterest Managers: https://thekarareport.com/pinterestThe Instagram reels downloader I use: https://sssinstagram.com/reels-downloader FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

Trying very hard to come up with unique ways to say things so that you don't sound like everyone else in your industry? While I do think there is merit to that, the truth is that I made more money when I STOPPED trying to be a unique little snowflake and instead focused on exactly what my audience was looking for (and using THEIR words to write my content and copy). 🎙️ In This Episode:2 Reasons why you should use "boring words"A real life example of what using unconventional language is costing youLinks Mentioned: Read the full shownotes: https://thekarareport.com/22Hire us to write SEO-driven blog posts for you: https://thekarareport.com/bloggingJoin Blogging for Bingeable Brands (Use Code PODCAST20 for 20% Off!): https://thekarareport.com/bbbLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

Have you been feeling frustrated with the 'Gram lately? I know every single one of you are probably raising your hand right now. That is EXACTLY why I brought Ashley Watkins onto the podcast today. If you've been following me for a while, you know, I have had a love/hate relationship with Instagram. Like I am sure everybody else has. Should we be doing what Meta recommends now? As an OG Instagram strategist, Ashley tells us today! 🎙️ In This Episode:What Meta recommends (and why it doesn't always work for small business owners)The mistakes small businesses are making on the platformHow to evaluateHer long-form content strategy that helps her generate Links Mentioned:Learn more about Ashley Watkins: https://ashleyconvertscontent.com/Hang out with Ashley on Instagram: https://www.instagram.com/ashleycurateslife/Check out this green screen trending reel example from Ashley: https://www.instagram.com/p/C5jlKR5S2KJ/Hire Ashley for a VIP day: https://ashleycurates.hbportal.co/public/65cc09db6e8d6e00196636bbLearn more about working with our marketing agency here: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

Do you ever wonder what people who have more successful businesses are doing? I know I always swipe through on carousels and listen to episodes like this, and often it's the same kind of things, like "they're consistent", "they charge their worth", kind of basic advice like that. This episode is not like that.Instead, I have gathered 11 things that I genuinely see people doing who have multi-six and seven figure businesses, (and I know this BECAUSE I am behind the scenes in their business). I guarantee you haven't thought of or noticed some of these things before.Also, YAY for this being episode 20 already! If you haven't left a review yet, I would really appreciate it you would take a moment to now!🎙️ In This Episode:11 things that almost every multi-six and 7 figure business owner I work with is doingWhat these things have in common (they aren't exciting lol)What I'm going to be working on doing better in my own biz based on these "findings"Links Mentioned: Read the full shownotes: https://thekarareport.com/20Hire us to be your Pinterest Managers + Blog Writers: https://thekarareport.com/blogging-and-pinterest-marketing-agencyFREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

Do inconsistent revenue months stress you out? If so, you are not alone. Most of us are dealing with inconsistent revenue months. And it can be stressful AF. Even in my own business (where a majority of my clients are on monthly retainers), I still deal with inconsistency in the number of VIP days booked, or in my wedding business during "busy season".That was one of the reasons I brought Tiffany Scarlett on the podcast! For those of you that haven't met Tiffany yet, she's an on-demand CFO and business strategist for online creative business owners who want to grow their business without worrying about the finances. She works with heart-led, kind, impactful creatives, and she really walks the walk. Even though she is a money person, obviously as a CFO, she really believes in building a business that supports your life. She believes that managing your money well is a way to do that. 🎙️ In This Episode:How a money strategy is DIFFERENT than your P&L statementDeciding how much money you really need to makeA case study of hitting 50K months, going broke, and wanting to burn it downMistakes creative entrepreneurs often make when it comes to managing their business financesLinks Mentioned:Learn more about Tiffany here: https://misstiffanyscarlett.com/Hang out with Tiffany on Instagram: https://www.instagram.com/misstiffanyscarlett/Grab Tiffany's FREE Consistent Revenue Guide: https://misstiffanyscarlett.com/free-resources Book a Website Copy VIP Day: https://thekarareport.com/copywriting Learn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport