22 | Your Desire to be Different is Costing You Money

Trying very hard to come up with unique ways to say things so that you don't sound like everyone else in your industry? While I do think there is merit to that, the truth is that I made more money when I STOPPED trying to be a unique little snowflake and instead focused on exactly what my audience was looking for (and using THEIR words to write my content and copy).


🎙️ In This Episode:

• 2 Reasons why you should use "boring words"
• A real life example of what using unconventional language is costing you

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