Trying very hard to come up with unique ways to say things so that you don't sound like everyone else in your industry? While I do think there is merit to that, the truth is that I made more money when I STOPPED trying to be a unique little snowflake and instead focused on exactly what my audience was looking for (and using THEIR words to write my content and copy).


🎙️ In This Episode:

• 2 Reasons why you should use "boring words"
• A real life example of what using unconventional language is costing you

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