The Kara Report | Online Marketing Tips and Candid Business Conversations

We all know that AI talk can feel both thrilling and slightly terrifying — and if you’re anything like me, you might’ve been firmly in the “Chrome forever” camp… until now. After spending the last week and a half inside ChatGPT’s new browser, I’m bringing you a true ChatGPT Atlas review — not hype, not theory, but exactly how I’ve been using it inside my real workflows as a business owner and creator.In this episode, I'm walking you through eight specific use cases that saved me time, sparked ideas, or changed how I write and market online. This isn't a “prompts hacks” episode: this is how Atlas feels, functions, and fits into everyday life when you run a business and want to protect your voice, your workflows, and your humanity in the content you create.If you’ve been wondering, “Is ChatGPT Atlas actually worth it?” or “Could this replace Chrome?” this episode is your starting point. Let’s talk pros, limitations, Agent Mode experiments, and whether this is tech you should actually invest your time in right now.🎙️ In This Episode:Why my ChatGPT Atlas review starts with healthy skepticismHow Atlas analyzed my website in seconds (and what it got right + wrong)Ways I used Chat GPT Atlas this week (what I loved and didn't)My Agent Mode test on Pinterest The underrated feature I didn’t expect to loveWill Atlas replace Chrome? The honest answer🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/97Check out our sponsor Enji (the best social media scheduler for small business owners: https://thekarareport.com/enjiThe post I mentioned about Big Tech not aligning with our values (which is another reason I love Enji): https://www.instagram.com/p/DQHl8-lCXJx/Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

We all know that watching YouTube can feel like both education and escapism — but lately, it’s also been a masterclass in marketing. After bingeing everything from home makeovers to productivity vlogs, I’ve realized that the best creators on YouTube are teaching small business owners something deeper: how to show up online with more confidence, personality, and longevity.In this episode, I’m sharing eight lessons I’ve learned that you can apply to your own marketing even if you never post a single YouTube video. From letting your personality shine to building long-lasting assets that compound over time, these are the takeaways that will make your content feel less forced, more fun, and way more effective.🎙️ In This Episode:The #1 reason personality matters more than polishWhat “weird is good” really means for your brandHow effort, opinions, and pattern interrupts change retentionWhy community never happens by accidentA reminder to build assets that last longer than a trend🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/96Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

We’ve all heard them: “Pinterest doesn’t work anymore.” “It’s only for recipes and DIY.” “You need to post 35 times a day to see results.” But what if those Pinterest myths are actually keeping your business from one of the most powerful organic traffic tools out there?In this episode, I’m breaking down the biggest misconceptions about Pinterest — and sharing what actually drives results in 2025. Whether you’re a coach, service provider, or e-commerce brand, Pinterest is still one of the best ways to drive long-term traffic, build brand authority, and turn cold audiences into loyal customers.And here’s the thing: you don’t need to be a full-time creator or spend hours pinning every day. You just need a strategy that’s rooted in how Pinterest actually works — not how it used to work.If you’ve been sleeping on Pinterest because of outdated advice, this episode is going to change how you see the platform for good.🎙️ In This Episode:Pinterest is a “cherry-on-top” strategy that amplifies what’s already working in your marketingExamples of niches Pinterest will work forWhy Pinterest traffic does convert (and how to capture cold traffic effectively)What Pinterest SEO actually looks like now (it’s not just keywords)How AI is changing Pinterest search and what it means for your contentWhat separates the accounts that give up after a month from the ones that see lasting results🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/95Pinterest episodes to binge next: - How to get sales from Pinterest: Episode 13- What's working on Pinterest in 2025: Episode 62 Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

We’ve all heard it: “Facebook groups are dead.” But what if that’s the biggest missed opportunity in your marketing right now? In an era where algorithms change daily and connection feels harder than ever, community-driven marketing might just be your most reliable growth channel.And btw - if you’re thinking, “I don’t want to be on Facebook,” this episode is still 100% for you. Because today’s conversation isn’t really about Facebook — it’s about how to build genuine relationships that turn into revenue, no matter where you show up online.I’m joined by marketing coach Michelle Vroom, who’s built a multiple six-figure business by focusing on community over content and connection over algorithms. We talk about why smaller, more personal spaces are thriving in 2025, how to turn your audience into loyal buyers, and what it actually looks like to build trust in a world that’s increasingly automated.Even if your platform of choice is Instagram, Substack, Slack, or a private email list — this episode will show you how to create a community that converts without burning yourself out trying to “go viral.”If you’ve been craving a marketing strategy that feels more human, this one’s a must-listen.🎙️ In This Episode:Why “Facebook groups are dead” is one of the biggest marketing mythsHow to apply Michelle’s strategies to any community platform (not just Facebook)The “destination event” method that turns followers into clientsWhy smaller, more personal communities are outperforming large audiencesThe role of trust and conversation in a post-AI marketing worldHow to re-engage a quiet audience and turn it into a profitable one🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/94Join Michelle's Facebook Group (and Message Her For Her Free Engagement Cheat Sheet): https://www.facebook.com/groups/marketlikeabossgroupFollow Michelle on Facebook: https://www.instagram.com/marketlikeabossmv/Learn more about Michelle Vroom: https://michellevroom.com/Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

We all know the cycle: pushing out daily Instagram posts, scrambling to keep up with the algorithm, and wondering if it’s even worth it. The highlight reels of “overnight” wins make it seem like short-form content is the only way to grow — but if that’s your only strategy heading into Q4, your future self is going to be exhausted.In this episode, I’m sharing the marketing play that most entrepreneurs skip until it’s too late: building evergreen content systems. Whether it’s blogging, Pinterest, or other search-driven strategies, Q4 is the best time to plant seeds that will grow into leads, traffic, and sales in 2026.We’ll talk about why relying only on Instagram is burning you out, how evergreen content gives you marketing assets that keep working in the background, and why now (not January) is the moment to start if you want your business to feel lighter and more sustainable next year.If you’re ready to move beyond hustle-mode and finally build a marketing strategy that compounds over time, this episode is for you.🎙️ In This Episode:Why Instagram is the hardest platform to outsource How blogging + Pinterest can give you momentum for early 2026Evergreen content as an asset (and how one blog post can fuel weeks of marketing)The exact Q4 planning process I use with clients to set them up for the new yearWhy AI search (like ChatGPT and Bing) changes the game for long-tail contentA tough-love reminder: if you wait until January, you’ll miss your best window🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/93 Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

We all see the highlight reels online — $100K launches from one post, “overnight” wins, and the myth that scaling is seamless. But the truth of running a business looks a lot different behind the scenes.In this episode, I’m kicking off a brand-new quarterly series with my business BFF, Laura Milroy. Every few months, we’ll sit down to share what’s actually happening inside our businesses — the wins we’re celebrating, the pivots we’re making, and the uncomfortable conversations that come with growth.In this first check-in, we talk about why taking a summer off wasn’t the death of Laura’s business, how cutting $800 worth of subscriptions changed my margins, and why scaling always comes with self-doubt (even after 10+ years in business). You’ll hear the honest, unfiltered version of entrepreneurship that doesn’t show up in polished Instagram posts.Whether you’re craving a true BTS glimpse of what it looks like to build and sustain a service-based business, or you just want to feel less alone in the messy middle, you’ll love this conversation.🎙️ In This Episode:The “client graduation” moment and how to know when you’ve done your jobLaura’s shift toward an agency model (and why she’s making more affordable offers, too)The bottleneck problem that happens when you’re “the only one who can do it”Why marketing case studies often gaslight us — and how to reframe your own winsCutting costs and subscriptions immediately improve your marginsThe uncomfortable truth: growth always requires making scary decisions🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/92 Learn more about working with Laura: https://lauramilroymedia.comFollow Laura on Instagram: https://www.instagram.com/lauramilroymediaLearn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

We’ve all seen flashy testimonials that shout about $50K launches or $10K months. But most of us don’t have case studies like that—and honestly, even if we did, would they really convince someone that our offer is right for them? Probably not.In this episode, sales content coach Jocelyn Montemarano breaks down why case studies are the most underutilized (and most powerful) sales tool in your business. She shares her signature “three types of case studies” framework, the Rent the Runway analogy that will completely shift how you think about client stories, and the simple systems you can use to start creating case studies—even if you’ve never tracked a single result before.Whether you’re tired of relying on screenshots and testimonials, or you want a more grounded, trustworthy way to convert clients, Jocelyn’s approach will help you see why case studies aren’t just about huge results—they’re about giving the right context so your clients can confidently say yes.🎙️ In This Episode:Why screenshots and testimonials create lurkers but usually don't create buyersThe 3 types of case studies (and why you need more than the obvious ones)How to collect client stories retroactively, even if you haven’t tracked results beforeHer “Rent the Runway” example for making your case studies relatableThe reason your case studies haven't made you money yet (that has NOTHING to do with how impressive the results are)🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/91 Grab Jocelyn's Case Study Sprint Mini Course For $9 Using The Code KARAREPORT: https://scaleyourresonance.com/case-study-sprintLearn more about working with Jocelyn: https://scaleyourresonance.com/ Follow Jocelyn on Instagram and Threads: https://www.instagram.com/scaleyourresonanceListen to this interview on the Talk Copy to Me podcast: https://erinollila.com/case-study-interviews-and-capturing-data-with-jocelyn-montemarano/Learn more about working with our team: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport 

It’s tempting, right? The promise of passive income: make money while you sleep, sell one course to hundreds, automate your way to freedom. But here’s the thing... chasing passive income too early is probably costing you thousands of dollars.In this episode, I’m pulling back the curtain on what really happens when you dive into passive offers before your business is ready. From the hidden costs of customer support to the constant cycle of starting and stopping, you’ll hear why services are often the smarter, more profitable path (especially in your first few years.)Whether you dream of launching courses and memberships one day or you’re simply tired of hearing “trading time for money” is the worst thing ever, this conversation will show you how service-based businesses can actually give you the freedom, income, and experience you need to scale sustainably.🎙️ In This Episode:Why the obsession with passive income is costing business owners moneyThe hidden workload of digital products (customer service, updates, and marketing)The “awkward middle stage” no one talks about—and why it’s so drainingHow services can be scalable, flexible, and profitable (without burning you out)Why building a service-based foundation makes passive income easier later🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/90Listen to Colie's episode on Business First Creatives podcast: https://coliejames.com/simplifying-my-shop/Learn more about working with our team: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

It’s officially September, and that “back-to-business” urgency is real. But along with the fresh start can come a sneaky problem: time anxiety. You know that constant hum of I should be doing more, there’s never enough time, or why can’t I get it all done? Yep—that one.In this episode, I’m breaking down the biggest lessons I’ve learned from the book Time Anxiety and how I’m applying them in my own life. From decluttering your calendar to finally tackling those dreaded tasks, you’ll hear practical shifts to calm the overwhelm and start feeling in control of your days again.Whether you’re a mom juggling all the things, a business owner with an endless to-do list, or just someone who always feels like time is slipping away, this conversation will give you fresh ways to think about productivity, priorities, and peace.🎙️ In This Episode:What “time anxiety” actually is—and why so many of us feel itThe myth of “enough time” (and why letting go is freeing)Three things you can do right now to ease the pressureHow to create and use a “to-dread list” to finally get unstuckFour mindset shifts to stop the endless loop of overscheduling🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/89Grab the book Time Anxiety: https://www.timeanxiety.com/Listen to episode 46 (10X is Easier Than 2X): https://thekarareport.com/46Check out Die With Zero: https://www.diewithzerobook.com/welcomeLearn more about working with our team: https://thekarareport.com/servicesFollow me on Instagram: https://instagram.com/thekarareport

We’ve all heard it before—successful launches require complex funnels, endless emails, and hours on Zoom. But what if you could sell out your program with nothing more than your phone, a little green circle, and a handful of creative ideas?In this episode, Instagram strategist Brittany Roberts takes us behind the scenes of her most successful (and simplest) launch to date—run entirely through Instagram Close Friends Stories. You’ll hear how she curated 250+ people into an exclusive list, delivered a 3-day teaching series from her couch, and sold out her group program without ever making it public.Whether you’re burned out on traditional launch models or just craving a more personal way to sell, Brittany’s fresh approach will inspire you to rethink what’s possible when you lead with connection over complexity.🎙️ In This Episode:How Brittany replaced her webinar funnel with Close Friends Stories—and why it workedThe step-by-step of building an exclusive Close Friends list from scratchWays to keep your launch lo-fi without losing impactThe small tweaks that turned casual viewers into warm, ready-to-buy leadsWhy “done is better than perfect” is the secret to faster, easier launches🔗 Links Mentioned:Read the full shownotes: https://thekarareport.com/88 Learn more about working with our team: https://thekarareport.com/services Learn more about working with Brittany: https://thesocialbritify.com Follow Brittany on Instagram: https://www.instagram.com/thesocialbritify Follow me on Instagram: https://instagram.com/thekarareport