The Kara Report | Online Marketing Tips and Candid Business Conversations 79 | How to Pare Down Your Marketing for Summer (A Simpler Summer Marketing Plan That Still Works)
You don’t have to do it all to stay consistent... and summer is the perfect time to prove it.
In this episode, I’m pulling back the curtain on my own marketing strategy and showing you how I’m staying visible without maxing out my time, energy, or creativity. Whether you're a one-person show or leading a small team, this approach will help you simplify without losing momentum.
We’ll talk about choosing the right platforms to prioritize (and which ones to put on pause), how to repurpose your content more effectively, and why it's totally okay if your numbers dip a bit in the summer. I’m also sharing the exact decisions I’ve made behind the scenes (from where I’m investing effort to what I’ve decided is just not worth stressing over right now).
This is about doing less, but doing it with purpose. If you’ve been looking for a more sustainable way to market through the season without disappearing completely, this episode is your permission slip.
🎙️ In This Episode:
- How to pick your “dynamic duo” (and what to let go of)
- Impressions will dip... that’s okay
- How I’m using AI and batching to make more content with less effort
- My exact summer marketing plan (and what I’ll drop if life gets too full)
🔗 Links Mentioned:
- Read the full shownotes: https://thekarareport.com/79
- Listen to episode 26: Your Low-Effort, High-Impact Summer Marketing Plan
- AI-related episodes: Ep 41, Ep 42, Ep. 30
- Try Enji (marketing task tool): https://thekarareport.com/enji
- Follow me on Instagram: https://instagram.com/thekarareport