11 | Beyond Instagram: A Deep Dive into Omni-Channel Marketing with Candice Coppola

I think I literally jumped for joy when Candice Coppola agreed to be a guest on the podcast. To know her is to love her, she's an author, podcast host, business coach, and entrepreneur who believes that you shouldn't have to do business (or happy hour) alone. 

In this interview, we talked about her omni-channel marketing approach, what it is, how she views marketing differently, how she used Instagram as a part of her strategy (but not her entire strategy), and so much more. So if you know or you have been feeling that kind of itch to start diversifying your marketing efforts, this is the episode for you. 

🎙️ In This Episode:

• What am omni-channel marketing strategy even is
• How she translates her marketing efforts into dollars without selling all the time
• How she created an INCREDIBLE affiliate marketing revenue stream
• Where to start expanding if you’re only on Instagram right now
• What we all need to do if we want Gen-z to pay attention to us 

Links Mentioned:

• Learn more about Candice Coppola: https://candicecoppola.com/ 
• Hang out with Candice on Instagram: https://instagram.com/candice.coppola
• Tune into Candice's podcast episode about how to market to Gen Z in 2024: https://blog.candicecoppola.com/marketing-to-gen-z-in-the-wedding-industry/
• Listen to Candice's interview on Honeybook's podcast about affiliate marketing: https://www.honeybook.com/blog/affiliate-marketing-top-earner
• FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport