The Kara Report | Online Marketing Tips and Candid Business Conversations cover image

The Kara Report | Online Marketing Tips and Candid Business Conversations

14 | The Surprising Secrets to Standing Out: Strategic Branding for Service Providers with Ellie Brown Branding

Mar 19, 2024
43:24

Even after seven years in business, I still sometimes think of branding as this intangible thing. We know we need it to stand out. Nobody is disputing that good design and strategic branding for service providers has a strong ROI. It's been proven over and over again, and yet it's still something that I feel a lot of business owners—who are not designers, have questions about. It's more that we don't know the right questions to ask.

So that's why I am THRILLED to say that I brought Ellie from Ellie Brown Branding on the podcast to talk about brand and website design for service providers. She was absolutely fabulous. She's such a talented designer based in Cañon City, Colorado, and works primarily with service-based businesses and lots of local businesses. So, if you're a service provider or you are in Cañon City or Colorado, definitely hit her up.


🎙️ In This Episode:

  • When is the right time to invest in a brand and website design? 
  • Should you do a brand refresh or a complete rebrand? 
  • Should you go with a completely custom website or a customizable template
  • What role do messaging and visuals play together?
  • What are the biggest mistakes we are making on our website?



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