The Kara Report | Online Marketing Tips and Candid Business Conversations cover image

The Kara Report | Online Marketing Tips and Candid Business Conversations

12 | How Much Does it Cost to Scale Your Business With Ads? Setting Realistic Numbers and Expectations with Melissa Litchfield

Mar 5, 2024
40:01

Melissa brought REAL data and numbers in this episode, where she shared exactly what running ads in 2024 looks like, the buzzwords that aren't working anymore, and how we can better set realistic expectations when it comes to how fast things will work (and how much it will cost!). I absolutely loved this conversation and I can't wait to share it here today!


🎙️ In This Episode:

  • What a good starting budget for ads is
  • How to reverse engineer your goals to decide how much you should spend
  • The truth behind SLO funnels (tiny offer funnels) + what's working now
  • Red flags for hiring an ads manager in 2024



Links Mentioned:

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode