12 | How Much Does it Cost to Scale Your Business With Ads? Setting Realistic Numbers and Expectations with Melissa Litchfield

Melissa brought REAL data and numbers in this episode, where she shared exactly what running ads in 2024 looks like, the buzzwords that aren't working anymore, and how we can better set realistic expectations when it comes to how fast things will work (and how much it will cost!). I absolutely loved this conversation and I can't wait to share it here today!

🎙️ In This Episode:

• What a good starting budget for ads is
• How to reverse engineer your goals to decide how much you should spend
• The truth behind SLO funnels (tiny offer funnels) + what's working now
• Red flags for hiring an ads manager in 2024

Links Mentioned:

• Start your ad campaign with confidence with Melissa's FREE Proven Pixel Permit™: https://litchfieldmedia.org/proven-pixel-permit
• Join the Beta Launch of Ad Traffic School: https://litchfieldmedia.thrivecart.com/ad-traffic-school-membership-beta/ 
• Learn more about Litchfield Media: https://litchfieldmedia.org/
• Hang out with Melissa on Instagram: https://www.instagram.com/litchfieldmedia
• Watch Melissa's Youtube video breaking down her threads strategy: https://www.youtube.com/watch?v=xY2jOAXKATU
• FREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmap
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport