
Australian Business Podcast
Australian Business Podcast is Australia's top business podcast for people building, managing and leading a successful small business in Australia.Hosted by Zara McGuffie, CEO of Inflection, and Jordan Kidis, co-founder of Grey Space Advisory, whether you're drawing a small business plan on a serviette, have a growing side hustle, you run a business with 10 employees or 100, the Australian Business Podcast will teach you how to grow, manage, market and steer your business to success.The Australian Business Podcast will help you grow your business faster, take advantage of industry change and opportunities, and identify strategies to make you more profitable.Hosted by Owen Rask, founder of The Rask Group; plus Jordan Kidis & Danil Goloubev, co-founders at Grey Space Advisory, and Zara McGuffie, CEO of Inflection Marketing. You can take our free business course on Rask by following this link: https://bit.ly/3B9XekpOwen's top Australian Business Podcast resources:
Australian Business Podcast - landing page
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Inflection community
Free business course
⚠️ General information, tax & legal warning ⚠️The information in this podcast is general information only. That means, the information does not take into account your objectives, financial situation or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. The Rask Group Pty Ltd is not a licensed tax agent or law firm. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser, tax agent and/or lawyer, who can provide you with personalised advice, tax advice and legal advice. Please read The Rask Group's Terms & Conditions and Financial Services Guide on our website before acting on the information in this podcast.
Latest episodes

Jun 13, 2024 • 1h 7min
How PocketSmith helps 100,000+ households save more money
In this Rask Australian Business Podcast episode, Jason speaks with Owen Rask about the journey of PocketSmith, including:
How and why PocketSmith has survived and thrived over more than one decade
What Jason's original PocketSmith .ical set out to solve
Why PocketSmith never took VC funding, despite being one of New Zealand's biggest FinTech successes
The technical challenges involved in building a financial management app
Why PocketSmith celebrates individuality as a core value
What the future of financial management looks like
This is a sponsored podcast episode brought to you by PocketSmith, and we know you'll love it.Like this? You'll love PocketSmith: PocketSmith spending statistics: https://bit.ly/R-PocketSmithAUSTRALIAN BUSINESS PODCAST RESOURCES
Free marketing call with Zara
Inflection accelerator
Ask a question
Access Show Notes
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
100-point property checklist (PDF)
Accounting with Grey Space
Business Coaching
Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 8, 2024 • 22min
Mastering Marketing: Unveiling the 5 Pillars of Strategic Success
Tune in to the Australian Business Podcast, where Zara and Jordan share invaluable insights on enhancing profitability, achieving work-life balance, mastering time management, and propelling business growth. Join them as they delve into essential topics like tax optimisation, cutting-edge marketing strategies, and growth hacks. From the significance of holistic marketing approaches to harnessing the power of pay-per-click advertising, data analytics, SEO, and branding, discover how to navigate the dynamic realm of digital marketing and future-proof your business for lasting success.AUSTRALIAN BUSINESS PODCAST RESOURCES
Free marketing call with Zara
Inflection accelerator
Ask a question
Access Show Notes
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
100-point property checklist (PDF)
Accounting with Grey Space
Business Coaching
Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 6, 2024 • 17min
Using AI tools to improve your marketing strategy
Have you used AI in your business yet?In this episode of the Australian Business Podcast, Jordan and Zara talk about using artificial intelligence (AI) tools to save time, reduce costs, brainstorm ideas and enhance your digital marketing.AUSTRALIAN BUSINESS PODCAST RESOURCES
Free marketing call with Zara
Inflection accelerator
Ask a question
Access Show Notes
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
100-point property checklist (PDF)
Accounting with Grey Space
Business Coaching
Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 1, 2024 • 19min
How much should you spend on digital marketing & Google ads [Marketing Q&A]
In today's episode of The Australian Business Podcast, Jordan is joined by Zara to answer all of your marketing questions.
How important is setting up the meta pixel, your Google Ads conversion tracking, and/or conversions API when running Facebook ads or Google Ads?
How do I choose the right social media platforms for my business?
I have a homemade candle business. I’ve done markets and have a website, and I’m thinking about paid advertising. However, I'm not sure how much I should budget for digital marketing.
What is the best way to get some quick wins on the board and get some sales?
Send us your business questions for this weekend’s episodeAnyone can send us questions… that means you! Click here to send Jordan, Danil and Owen a question to answer on air. Just select “The Australian Business Podcast” when prompted.AUSTRALIAN BUSINESS PODCAST RESOURCES
Free marketing call with Zara
Inflection accelerator
Access Show Notes
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
100-point property checklist (PDF)
Accounting with Grey Space
Business Coaching
Rask Core 🌏 – DIY investing
Owen’s FREE investor bootcamp
Ask a question
Amazing deals go below 👇Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 28, 2024 • 37min
📈 5 things the Investing Pros never talk about | Rask Invest
To celebrate the launch of Rask Invest, Owen Rask is joined by Mitchell Sneddon to identify and talk about the 5 things none of the Professionals want to talk about. This originally aired on the Australian Investors Podcast.UPCOMING LIVE SHOW: https://www.youtube.com/@RaskFinance/streamsInvest with Owen: https://invest.rask.com.auArticle "Where Owen is Invested": https://community.rask.com.au/c/etfs/where-i-m-investing-the-next-10-years~~ Resources ~~Invest with Owen: https://bit.ly/R-investAccess Show Notes: https://bit.ly/R-notesMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 27, 2024 • 48min
📈 The 10 truths of investing | Rask Invest
To celebrate the launch of Rask Invest, Owen Rask is joined by Mitchell Sneddon to explain Rask's 10 truths of investing. This originally aired on the Australian Investors Podcast.UPCOMING LIVE SHOW: https://www.youtube.com/live/bpPiyQtcjXsInvest with Owen: https://invest.rask.com.auArticle "Where Owen is Invested": https://community.rask.com.au/c/etfs/where-i-m-investing-the-next-10-years~~ Resources ~~Invest with Owen: https://bit.ly/R-investAccess Show Notes: https://bit.ly/R-notesMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 26, 2024 • 55min
📈 Where Owen invests & why | Rask Invest
To celebrate the launch of Rask Invest, Owen Rask is joined by Mitchell Sneddon to explain where he is investing right now, and why. This originally aired on the Australian Investors PodcastUPCOMING LIVE SHOW: https://www.youtube.com/@RaskFinance/streamsInvest with Owen: https://invest.rask.com.auArticle "Where Owen is Invested": https://community.rask.com.au/c/etfs/where-i-m-investing-the-next-10-years~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 23, 2024 • 58min
Work Backwards: a better way to live and work with Tim Duggan
Do you want to live and work better?In this conversation, we had the opportunity to sit down and chat with media entrepreneur, author and digital nomad Tim Duggan.Tim has spent a lot of time thinking about how and why we work over the past few years and has some great ideas about how to rethink how we work and live for the better. We discuss some of our favourite topics, such as meaningful work, building a good life, and reclaiming our time.WARNING: This podcast contains general financial information only issued by The Rask Group Pty Ltd. The information does not take into account your objectives, financial situation, or needs. Speak with your financial planner or tax agent before acting on this information. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 19, 2024 • 33min
Q&A: using VAs, software to scale your business & building a fitness business from scratch
In today's episode, Owen Rask and Jordan Kidis answer your questions on The Australian Business Podcast. Topics covered:
Our chosen financial reporting software
Virtual Assistants - go direct or use an agency?
I'm going into Allied Health and want to split my income - is that possible?
I want to grow a fitness business, then sell services online - is that a good idea?
A+ resources for this episodeJoin Owen & Jordan's accelerator: https://bit.ly/41QwO2aFree marketing call with Zara: https://bit.ly/im-marketAsk a question: https://bit.ly/3QtiY00~ Resources ~
Access Show Notes
Invest with Owen
Mortgage Broking
Financial Planning
Property Coaching
Property checklist (PDF)
Business Coaching
Ask a question
WARNING: This podcast contains general financial information only issued by The Rask Group Pty Ltd. The information does not take into account your objectives, financial situation, or needs. Speak with your financial planner or tax agent before acting on this information. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

May 16, 2024 • 30min
SEO and Social Media Marketing | Marketing your Business Part #4
Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of SEO and social media marketing.VIDEO VERSION: https://www.youtube.com/watch?v=aijFOcUwacIFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in SEO and Social Media marketing:
What is SEO?
Three main areas of SEO
Could you explain the role of SEO in content marketing?
What is content marketing?
SEM
3 must-know tips for SEO
The key components of an effective social media marketing strategy?
Choosing a social media platforms to focus on
What are some emerging types of marketing that businesses should consider?
Why SMS is growing
How businesses can use social media for customer service and engagement
How does influencer marketing fit into a social media strategy?
How important is video content in social media marketing?
What tools do you recommend for managing social media marketing?
~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices