Building an Online Presence - Creating a Website That Converts

In this episode, Zara McGuffie and Jordan Kidis delve into the essential elements of building a high-converting website for your Australian small business. They discuss the importance of a website as your digital storefront, the key components that drive conversions, optimising for search engines to attract more visitors, creating compelling content that resonates with your target audience, enhancing user experience to keep visitors engaged, and tracking your website's performance to make data-driven improvements.

Topics covered include:

• Why a website is crucial for small businesses 
• Key elements of a high-converting website
• Optimising for search engines (SEO)
• Enhancing user experience (UX)

AUSTRALIAN BUSINESS PODCAST RESOURCES

• Free marketing call with Zara
• Inflection Accelerator
• Free Business Owner Community

Rask show notes

• Access Show Notes
• Invest with Owen
• Mortgage Broking
• Financial Planning
• Property Coaching
• 100-point property checklist (PDF)
• Accounting with Grey Space
• Business Coaching
• Rask Core – DIY investing
• Owen’s FREE investor bootcamp
• Ask a question

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