Australian Business Podcast

In this episode, Zara McGuffie and Jordan Kidis cover all the essential tools Aussie small businesses need to boost their success. From streamlined communication and project management to marketing and customer relationship management, it’s all covered. We also dive into accounting, cloud storage and more! Topics covered include: Communication and collaboration tools Best programs for project management  Accounting and finance success Marketing and social media tools  AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Kidis is back behind the mic with Zara McGuffie, as they dive into the benefits of creating a solid email marketing strategy and how it can impact the success of your business. Topics covered include: The basics of email marketing How to strategically build an email marketing list Ways to nurture your email database and the benefits of automations How to build passive revenue streams through automations How to analyse and track the success of your campaigns Episode Resources Access free template via: https://community.inflection.au/homeAUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Kidis is back behind the mic with Zara McGuffie, talking about personal branding and becoming a person of influence. It isn't just a buzzword; it's the legacy you leave behind. It's your reputation, your values, and your unique story all wrapped into one powerful package that opens doors and creates lasting impact.Topics covered include: What is personal branding and why it matters How to define your brand identity How to build your personal brand online  Leveraging your personal brand for career success AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Vitale is the co-founder of equity crowdfunding platform Birchal. Matt Vitale joins Owen Rask for a second time on The Australian Business Podcast to educate us about how founders and business owners can raise capital from customers or fans, how to prepare a business for sale, the rise of equity funding in private markets, how investors can get involved, and more. Birchal for founders: https://www.birchal.com/raise-capitalBirchal for investors: https://www.birchal.com/investorsAUSTRALIAN BUSINESS PODCAST RESOURCESFree marketing call with ZaraInflection accelerator Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core 🌏 – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices

Jordan Kidis is back behind the mic with Owen Rask, to explain how, why and when cash flow kills small businesses. But also, what you can do about it!Follow these simple steps to avoid disaster when doing your numbers, and download Danil's FREE cash flow model!Download the model: https://inflection.au/#cashflow-popupAUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core 🌏 – DIY investing Owen’s FREE investor bootcamp Ask a question This podcast contains general financial information only, issued by The Rask Group Pty Ltd. Nothing in our podcasts should not be considered as personal financial advice, tax advice or legal advice. Please seek the advice of a licensed and trusted expert, who can take into account your needs, goals and objectives, before acting on the information. Learn more about your ad choices. Visit megaphone.fm/adchoices

What you'll learn:In this can't-miss episode, we delve into the heart of small business marketing with Zara. We'll run through 10 game-changing questions every small business owner needs to ask to skyrocket their marketing success.Get ready to discover: How to connect with your target audience The secrets to leveraging social media like a pro Crafting compelling content that captures attention, drives engagement and generates sale The importance of using data analytics to fine-tune your marketing strategies and your overall business decisions Tune in to gain valuable strategies and tips that will make a real difference in your business this financial year. AUSTRALIAN BUSINESS PODCAST RESOURCESFree marketing call with ZaraInflection accelerator Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core 🌏 – DIY investing Owen’s FREE investor bootcamp Ask a question Learn more about your ad choices. Visit megaphone.fm/adchoices

Zara and Jordan share essential insights on understanding your audience, advocating for direct feedback through surveys and interviews, analyzing demographics and psychographics, and utilising social media listening tools to tap into audience interests. They emphasise consistency in content creation with a content calendar, leveraging data analytics to optimise strategies, and repurposing content for wider engagement. Additionally, they delve into the power of storytelling techniques, including crafting compelling narratives, using emotional triggers, and showcasing real-life case studies to resonate with the audience, ultimately highlighting the crucial role of audience understanding and storytelling in creating impactful content for today's business landscape.AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Ask a question Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Australian Business Podcast, Zara and Jordan chat about: Key Performance Indicators Analyzing Performance A/B Testing AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Ask a question Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Australian Business Podcast Jordan chats with Danil with 10 tax tips to help with the EOFY.What you'll learn:  Maximising deductions Superannuation  Business structures Home office expenses Record keeping Bad debts Offsets and losses AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Ask a question Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Australian Business Podcast Zara and Jordan chat about: Zara's Journey 2024 Marketing Trends Common Small Business Mistakes The Impact of Digital Marketing A Successful Campaign Example AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Ask a question Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices