Australian Business Podcast

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of email marketing.VIDEO VERSION: https://youtu.be/OwgUVLCmvEkFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in Organic v Paid marketing: Differences between paid and organic advertising Examples of paid and organic marketing Benefits and drawbacks of paid advertising for small businesses How to ‘de-risk’ paid ad campaigns How organic advertising works and its key success factors When to prioritise paid advertising over organic and vice versa Effective platforms for paid advertising and how to choose the right one How to improve organic reach The role of content in enhancing organic visibility How businesses should budget for paid advertising Metrics to track to assess the performance of paid and organic strategies Case studies where a blend of both strategies worked well ~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of email marketing.VIDEO VERSION: https://www.youtube.com/watch?v=GG82R92_k0gFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in Episode Two of the Marketing Your Business Mini Series:1. What is email marketing and why is it so effective?2. Email marketing funnels and how they work3. Best practices for crafting email marketing content4. Essential tools for email marketing5. How to maintain a healthy email list6. 2 effective email marketing tactics everyone can employ7. Email marketing mistakes - avoid these8. Zara's favourite email marketing tools~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the basics of marketing a small business.VIDEO VERSION: https://www.youtube.com/watch?v=qGmFFWGK3IoFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in Episode One of the Marketing Your Business Mini Series:1. What is a marketing strategy?2. Brand audits3. The importance of a customer avatar4. Technology basics5. Start with organic marketing6. 3 common marketing mistakes made by businesses7. Marketing agencies8. Building a 12-month marketing plan9. The 2 essential marketing metrics10. The future of marketing tools~~ Resources you'll love ~~• Invest with Owen: https://bit.ly/R-invest• Mortgage Broking: https://bit.ly/broke-rask• Financial Planning: https://bit.ly/R-plan• Property Coaching: https://bit.ly/R-P-coach• 100-point property checklist (PDF): https://bit.ly/prop-check• Accounting with Grey Space: http://bit.ly/3DG5lWS• Business Coaching: https://bit.ly/o-coach• Ask a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

This Rask podcast episode is going to seem really… different. It’s a wonderful conversation with an extremely entrepreneurial couple who I have followed for a few years.Matt and Liz Raad are serial investors in websites and digital assets. They’re speakers and educators who have probably helped to create tens, if not hundreds, of millions of dollars of wealth for investors, FIRE community members, those escaping the 9-to-5, and business owners.In this podcast, we’ll going backwards, to how they first meet, to walk forwards and map their fascinating business and investment journey. This podcast is all about investing in things you’ve probably never thought you could, or should - websites.If you want Liz, Matt and I to do a round two, I’d love to hear from you. Please use the Rask community, or ask a question link (both are are available in your podcast player) to get in touch with me.And if you’re half as fascinated as I am in what they talk about, go and get in contact with them using the resources for this episode. If you do, let me know what you think.Resources from Matt & Liz (not sponsored or affiliate)Website: https://ebusinessinstitute.com.au/Free masterclass: https://ebusinessinstitute.com.au/ref.html?w=dpvrp&p=ebiApple podcast: https://podcasts.apple.com/ca/podcast/digital-investors/id1654642750Spotify podcast: https://open.spotify.com/show/0U77CtnetQUCFn0rCCYlkBJOIN INFLECTION: https://inflection.au/~~ Resources you'll love ~~ Rask Community Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Australian Investors Podcast, Danil Goloubev, Owen Rask and Jordan Kidis explain exactly what it takes to sell a business for a hugeprofit, or simply run a business for passiveincome.Topics covered in this Australian Business Podcast episode: What does 'Built to Sell' even mean? Demonstrating scalability Systematised operations Financial health metrics and what buyers want Creating a strong brand and first impressions Customer diversity and risks Building a management layer to continue after you Legal considerations during the sale The exit strategy ~ Resources ~ Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching Property checklist (PDF) Business Coaching Ask a question WARNING: This podcast contains general financial information only issued by The Rask Group Pty Ltd. The information does not take into account your objectives, financial situation, or needs. Speak with your financial planner or tax agent before acting on this information. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

How can you unleash Artificial Intelligence (AI) tools in your business? Here's how any business can use AI to unlock growth.Owen Rask, Danil Goloubev and Jordan Kidis go LIVE give you 10 ways to unleash AI tools in your business.Video version: https://www.youtube.com/watch?v=gk1C_ouwFNELike it? Love it? Join the Inflection Accelerator!JOIN THE ACCELERATOR (save 20%): https://bit.ly/IM-PRETTY-CUTEFree strategy call with Jordan: https://inflection.au/free-strategy-call/Owen's business owner newsletter: https://inflection.au/#link-popup~~ Resources ~~Access Show Notes: https://bit.ly/R-notesInvest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode of The Australian Business Podcast, co-hosts Jordan & Danil discuss 5 finance tips you can implement into your business today. We touch on: Understanding your businesses financial health The importance of budgeting and cash flow statements Smart cash flow management for business Investing in business growth Managing debt Like it? Love it? Join the Inflection Accelerator!JOIN THE ACCELERATOR (save 20%): https://bit.ly/IM-PRETTY-CUTEFree strategy call with Jordan: https://inflection.au/free-strategy-call/Owen's business owner newsletter: https://inflection.au/#link-popupAccess Show Notes: https://bit.ly/R-notesInvest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, two-time founder Jordan Kidis & chartered accountant Danil Goloubev are back to exploring Virtual Assistants and making the most out of utilising them. If you’re someone that is looking to streamline their daily tasks and get your time back you'll find valuable tips and actionable advice to take your efficiency to the next level.What You'll Learn: The key benefits of integrating a virtual assistant into your business. Practical strategies for effective delegation, ensuring you focus on what truly matters. How to set up a productive working relationship with your virtual assistant. The latest trends in virtual assistance and how they can benefit you and your business. The tools you need to have an efficient and effective Virtual Assistant Like it? Love it? Join the Inflection Accelerator!JOIN THE ACCELERATOR (save 20%): https://bit.ly/IM-PRETTY-CUTEFree strategy call with Jordan: https://inflection.au/free-strategy-call/Owen's business owner newsletter: https://inflection.au/#link-popupAccess Show Notes: https://bit.ly/R-notesInvest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this cross-posted episode of The Australian Business Podcast, Rask's Chief Investment Officer Owen Rask is joined by David Dicker, founder of Dicker Data (ASX: DDR), one of Australia's largest IT equipment distributors.David is a founder, founder of Rodan Cars (a Formula 1 electric vehicle), billionaire, Ferrari collector and much more.The Dicker Data Ltd (ASX: DDR) share price is up an eye-watering 3,000% since its IPO in 2011. And it pays one of the most reliable dividends going around.It's rare to hear from someone like David. We're glad to share this episode on The Australian Business Podcast.This episode previously appeared in video via Rask LIVE on November 8th, 2023:https://www.raskmedia.com.au/2023/11/08/dicker-data-asxddr-is-this-australias-1-dividend-stock-2/Like it? Love it? Join the Inflection Accelerator!JOIN THE ACCELERATOR (save 20%): https://bit.ly/IM-PRETTY-CUTEFree strategy call with Jordan: https://inflection.au/free-strategy-call/Owen's business owner newsletter: https://inflection.au/#link-popupAccess Show Notes: https://bit.ly/R-notesInvest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this cross-posted episode of The Australian Business Podcast, Rask's Chief Investment Officer Owen Rask is joined by Richard White, CEO and founder of WiseTech Global Ltd (ASX: WTC) - one of Australia's most successful technology companies. This episode first appeared in video on The Australian Investors Podcast on November 18, 2023:https://www.youtube.com/watch?v=ghGJriF2vAcIn this podcast with WiseTech's Richard White, Owen & Richard cover: 1. Richard's story growing up, and solving problems in the garage2. Getting a trade and becoming a problem solver 3. Starting successful guitar repair and AV businesses4. The early days of software and how Richard taught himself 5. WiseTech's inception and compounding in private markets6. The huge opportunity in logistics software7. Solving complexity with elegance 8. WiseTech culture and the company's heavy investment in Australian engineering and technology 9. WiseTech's acquisition criteria 10. Memory and retentionLike it? Love it? Join the Inflection Accelerator!JOIN THE ACCELERATOR (save 20%): https://bit.ly/IM-PRETTY-CUTEFree strategy call with Jordan: https://inflection.au/free-strategy-call/Owen's business owner newsletter: https://inflection.au/#link-popupAccess Show Notes: https://bit.ly/R-notesInvest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices