Australian Business Podcast

In today's episode of The Australian Business Podcast, Jordan is joined by Zara to answer all of your marketing questions. How important is setting up the meta pixel, your Google Ads conversion tracking, and/or conversions API when running Facebook ads or Google Ads? How do I choose the right social media platforms for my business? I have a homemade candle business. I’ve done markets and have a website, and I’m thinking about paid advertising. However, I'm not sure how much I should budget for digital marketing. What is the best way to get some quick wins on the board and get some sales? Send us your business questions for this weekend’s episodeAnyone can send us questions… that means you! Click here to send Jordan, Danil and Owen a question to answer on air. Just select “The Australian Business Podcast” when prompted.AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection accelerator Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core 🌏 – DIY investing Owen’s FREE investor bootcamp Ask a question Amazing deals go below 👇Grey Space Advisory – snag a $100 health checkDo you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you. Learn more about your ad choices. Visit megaphone.fm/adchoices

To celebrate the launch of Rask Invest, Owen Rask is joined by Mitchell Sneddon to identify and talk about the 5 things none of the Professionals want to talk about. This originally aired on the Australian Investors Podcast.UPCOMING LIVE SHOW: https://www.youtube.com/@RaskFinance/streamsInvest with Owen: https://invest.rask.com.auArticle "Where Owen is Invested": https://community.rask.com.au/c/etfs/where-i-m-investing-the-next-10-years~~ Resources ~~Invest with Owen: https://bit.ly/R-investAccess Show Notes: https://bit.ly/R-notesMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

To celebrate the launch of Rask Invest, Owen Rask is joined by Mitchell Sneddon to explain Rask's 10 truths of investing. This originally aired on the Australian Investors Podcast.UPCOMING LIVE SHOW: https://www.youtube.com/live/bpPiyQtcjXsInvest with Owen: https://invest.rask.com.auArticle "Where Owen is Invested": https://community.rask.com.au/c/etfs/where-i-m-investing-the-next-10-years~~ Resources ~~Invest with Owen: https://bit.ly/R-investAccess Show Notes: https://bit.ly/R-notesMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

To celebrate the launch of Rask Invest, Owen Rask is joined by Mitchell Sneddon to explain where he is investing right now, and why. This originally aired on the Australian Investors PodcastUPCOMING LIVE SHOW: https://www.youtube.com/@RaskFinance/streamsInvest with Owen: https://invest.rask.com.auArticle "Where Owen is Invested": https://community.rask.com.au/c/etfs/where-i-m-investing-the-next-10-years~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you want to live and work better?In this conversation, we had the opportunity to sit down and chat with media entrepreneur, author and digital nomad Tim Duggan.Tim has spent a lot of time thinking about how and why we work over the past few years and has some great ideas about how to rethink how we work and live for the better. We discuss some of our favourite topics, such as meaningful work, building a good life, and reclaiming our time.WARNING: This podcast contains general financial information only issued by The Rask Group Pty Ltd. The information does not take into account your objectives, financial situation, or needs. Speak with your financial planner or tax agent before acting on this information. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, Owen Rask and Jordan Kidis answer your questions on The Australian Business Podcast. Topics covered: Our chosen financial reporting software Virtual Assistants - go direct or use an agency? I'm going into Allied Health and want to split my income - is that possible? I want to grow a fitness business, then sell services online - is that a good idea? A+ resources for this episodeJoin Owen & Jordan's accelerator: https://bit.ly/41QwO2aFree marketing call with Zara: https://bit.ly/im-marketAsk a question: https://bit.ly/3QtiY00~ Resources ~ Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching Property checklist (PDF) Business Coaching Ask a question WARNING: This podcast contains general financial information only issued by The Rask Group Pty Ltd. The information does not take into account your objectives, financial situation, or needs. Speak with your financial planner or tax agent before acting on this information. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of SEO and social media marketing.VIDEO VERSION: https://www.youtube.com/watch?v=aijFOcUwacIFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in SEO and Social Media marketing: What is SEO? Three main areas of SEO Could you explain the role of SEO in content marketing? What is content marketing? SEM 3 must-know tips for SEO The key components of an effective social media marketing strategy? Choosing a social media platforms to focus on What are some emerging types of marketing that businesses should consider? Why SMS is growing How businesses can use social media for customer service and engagement How does influencer marketing fit into a social media strategy? How important is video content in social media marketing? What tools do you recommend for managing social media marketing? ~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of email marketing.VIDEO VERSION: https://youtu.be/OwgUVLCmvEkFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in Organic v Paid marketing: Differences between paid and organic advertising Examples of paid and organic marketing Benefits and drawbacks of paid advertising for small businesses How to ‘de-risk’ paid ad campaigns How organic advertising works and its key success factors When to prioritise paid advertising over organic and vice versa Effective platforms for paid advertising and how to choose the right one How to improve organic reach The role of content in enhancing organic visibility How businesses should budget for paid advertising Metrics to track to assess the performance of paid and organic strategies Case studies where a blend of both strategies worked well ~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of email marketing.VIDEO VERSION: https://www.youtube.com/watch?v=GG82R92_k0gFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in Episode Two of the Marketing Your Business Mini Series:1. What is email marketing and why is it so effective?2. Email marketing funnels and how they work3. Best practices for crafting email marketing content4. Essential tools for email marketing5. How to maintain a healthy email list6. 2 effective email marketing tactics everyone can employ7. Email marketing mistakes - avoid these8. Zara's favourite email marketing tools~~ Resources you'll love ~~Invest with Owen: https://bit.ly/R-investMortgage Broking: https://bit.ly/broke-raskFinancial Planning: https://bit.ly/R-planProperty Coaching: https://bit.ly/R-P-coach100-point property checklist (PDF): https://bit.ly/prop-checkAccounting with Grey Space: http://bit.ly/3DG5lWSBusiness Coaching: https://bit.ly/o-coachAsk a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the basics of marketing a small business.VIDEO VERSION: https://www.youtube.com/watch?v=qGmFFWGK3IoFree marketing call with Zara: https://bit.ly/im-marketInflection accelerator: https://bit.ly/41QwO2aTopics covered in Episode One of the Marketing Your Business Mini Series:1. What is a marketing strategy?2. Brand audits3. The importance of a customer avatar4. Technology basics5. Start with organic marketing6. 3 common marketing mistakes made by businesses7. Marketing agencies8. Building a 12-month marketing plan9. The 2 essential marketing metrics10. The future of marketing tools~~ Resources you'll love ~~• Invest with Owen: https://bit.ly/R-invest• Mortgage Broking: https://bit.ly/broke-rask• Financial Planning: https://bit.ly/R-plan• Property Coaching: https://bit.ly/R-P-coach• 100-point property checklist (PDF): https://bit.ly/prop-check• Accounting with Grey Space: http://bit.ly/3DG5lWS• Business Coaching: https://bit.ly/o-coach• Ask a question: https://bit.ly/3QtiY00DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices