Organic V Paid Marketing: Google, Meta, letterbox & beyond | Marketing your Business Part #3

May 12, 2024

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Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of email marketing.

VIDEO VERSION: https://youtu.be/OwgUVLCmvEk

Free marketing call with Zara: https://bit.ly/im-market

Inflection accelerator: https://bit.ly/41QwO2a

Topics covered in Organic v Paid marketing:

Differences between paid and organic advertising
Examples of paid and organic marketing
Benefits and drawbacks of paid advertising for small businesses
How to ‘de-risk’ paid ad campaigns
How organic advertising works and its key success factors
When to prioritise paid advertising over organic and vice versa
Effective platforms for paid advertising and how to choose the right one
How to improve organic reach
The role of content in enhancing organic visibility
How businesses should budget for paid advertising
Metrics to track to assess the performance of paid and organic strategies
Case studies where a blend of both strategies worked well

~~ Resources you'll love ~~

Invest with Owen: https://bit.ly/R-invest

Mortgage Broking: https://bit.ly/broke-rask

Financial Planning: https://bit.ly/R-plan

Property Coaching: https://bit.ly/R-P-coach

100-point property checklist (PDF): https://bit.ly/prop-check

Accounting with Grey Space: http://bit.ly/3DG5lWS

Business Coaching: https://bit.ly/o-coach

Ask a question: https://bit.ly/3QtiY00

DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.

Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg

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