Australian Business Podcast

So, your business idea is good, you’ve got proof people want to buy your products or services. Now it’s time to launch your business! In the third episode of this series, Jordan Kidis and Zara McGuffie dive into topline strategies of how to build your brand online and develop a unique selling proposition (USP), how to create a solid marketing plan to ensure your launch is a success, what channels are growing in 2025 and so much more. Topics covered: How to make your brand stand out  Why you should develop a marketing plan  What is SEO  How to make sure your product/service sells  How to do it better next time Resources mentioned in this episode: Business starter checklist How to build a marketing strategy podcast episode Email marketing webinar Ask a question (select the Business podcast)   Inflection website ________________________Rask ResourcesAll services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Got a business idea? Perfect! Discover the essential steps to lay a solid groundwork, emphasizing the importance of cash flow management to avoid being part of the 60% of failures. Learn how to choose the right legal structure while dodging common pitfalls. Understand funding options and tax write-offs that could benefit your startup. Explore the dynamics of e-commerce compliance and the crucial role of meticulous planning. Finally, tackle brand building with effective marketing strategies to ensure your business not only starts but thrives!

Thinking about launching a business in 2025? This insightful mini-series dives into finding your purpose and identifying market gaps. Discover how to validate your ideas with research tools and avoid common pitfalls. Real-life examples emphasize the importance of networking and community support. Learn to break down big goals into manageable steps to foster success and resilience in your entrepreneurial journey. Essential readings and resources are highlighted to guide you through the complexities of starting a business.

Welcome to Rask's 2024 Year in Review. This episode features snippets from an Olympian, Therapist, CEO, Influencers, Authors, Founders and more!Episodes to watch next (in order of first appearance in the Review):John Addis, leukaemia and dealing with uncertainty: https://www.raskmedia.com.au/2024/10/07/john-addis-book-how-not-to-lose-1-million/Grant Hackett, bad times don’t last forever: https://www.youtube.com/watch?v=JLoIKV68-hwMarie Verkakis (to be released), therapist: https://youtu.be/f6EH6yHzzesDave Gow, early retirement & looking inward: https://www.youtube.com/watch?v=UjoGibsgPG0Tim Duggan, working less: https://www.youtube.com/watch?v=kzk7toGCycQ Brian Hartzer, coaching kids: https://www.youtube.com/watch?v=xaFC9Pp2DPMQiao Ma (to be released), Lehman lessons & killer companies: https://youtu.be/xh2D5FAR1mAAngus Donohoo, Crypto Gandi: https://www.raskmedia.com.au/2024/10/02/angus-donohoo-dating-apps/Joe Aston, journalist & power abuse: https://youtu.be/Vu6FFGcsUBUPhil Lowe, former RBA governor: https://www.raskmedia.com.au/2024/11/27/phil-lowe-caroline-gurney-investing-on-purpose/Paul Clitheroe, bullish on Australia: https://www.youtube.com/watch?v=AikPhtqJf48Alec Rehehan, questions: https://www.youtube.com/watch?v=5mmCDdqV_xUMike Kemp, market history: https://podcasts.apple.com/gb/podcast/how-to-actually-grow-wealthy-ft-mike-kemp-live-replay/id1414707038?i=1000646198287Todd Barlow, portfolio management: https://www.raskmedia.com.au/2024/09/18/washington-h-soul-pattinson-co-ltd-asxsol-invest-ceo-todd-barlow/~~ Rask Resources ~~All services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this Australian Business Podcast Podcast episode, your hosts Zara McGuffie, from Inflection, and Jordan Kidis, from Grey Space Advisory discuss key lessons they’ve learned from running a business! We also discuss why we started Inflection and how it can change your business, what didn’t work well for us this year, and what we’re excited for in 2025. If you like this Australian Business Podcast episode on the benefits of business coaching and the lessons we’ve learned from running a business, you'll love the series. Don't forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts.Topics covered today: The "why" behind Inflection: the struggles we faced as entrepreneurs and how Inflection was born out of a desire to help others avoid those same pitfalls. The importance of protecting your businesses core asset: YOU A breakdown of the Inflection Operating System: Discover the unique framework that helps businesses like yours escape the daily grind, automate systems, and 3-5x revenue Lessons we’ve learned from running a business in 2024: including what worked, what didn't, and exciting new additions for 2025 Resources for this episode Our once-a-year offer you can't afford to miss here: https://bit.ly/41yQrOX  Ask a question (select the Business podcast): https://bit.ly/R-quest  Inflection website: www.inflection.au  ________________________Rask ResourcesAll services: https://bit.ly/R-servicesFinancial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s so much involved in starting up and running a business in Australia. From sales and marketing, to finance, operations and cashflow, business owners wear a lot of hats. In this episode of The Australian Business Podcast, Zara McGuffie took the mic solo to share the most popular episodes of 2024. From how to start a business, how to scale a business, effectively use AI in your business, how to manage your finances, improve cashflow, and so much more! Top 7 Episodes of 2024 here:  5 "must know" small business finance tips 20 Epic Business Tricks  Scaling your business: Tips for Expanding and Growing 40% of Australian small business fail  How to Unleash AI In your business 6 steps to a bullet proof financial plan: mastering cash flow AUSTRALIAN BUSINESS PODCAST RESOURCES Marketing Consult with Zara Business Accelerator Program Digital Business Owner Community - FREE Rask Show Notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Program Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Hartzer, former Westpac Group (ASX: WBC) CEO, author of The Leadership Star, and CEO of Quantium Health, features on this episode of The Australian Investors Podcast with Owen Rask.Brian Hartzer is an experienced executive and banker, leadership mentor and investor who served as CEO of the Westpac Banking Group from 2015 to 2019. Prior to his time as Westpac’s CEO, Brian spent 15 years in senior executive roles at major banks in Australia and the UK.These roles included Brian becoming CEO at Westpac, and divisional chief executive at the Royal Bank of Scotland Group (RBS) and ANZ Banking Group (ASX: ANZ).Prior to joining ANZ, Brian spent ten years as a financial services strategy consultant at First Manhattan Consulting Group in New York, Melbourne and San Francisco.Based in Sydney, Brian is CEO of data and technology platform, Quantium, where he is CEO of the group's Health business.In this Australian Investors Podcast with Owen Rask, Brian Hartzer shares:1. His journey and early life, with key lessons from parents to boarding school2. Getting into Princeton and turning down a job at JP Morgan3. Discovering the power of banking4. Lessons learned at ANZ as it transitioned to digital5. The GFC and it's impact on Royal Bank of Scotland6. Developing as a leader through challenges in the UK and Australia7. Brian's role at Westpac8. Taking on the CEO role at Westpac during the Royal Commission9. The five key principles of Brian's Leadership Star framewokr10. What it means to 'clear the way' for brilliant employees11. The role of AI and Brian's role at Quantium Health12. Two pieces of Brian would give himselfBrian's book on Amazon: https://www.amazon.com.au/Leadership-Star-Practical-Building-Engagement/dp/0730390837Brian's book on Audible: https://www.audible.com.au/pd/The-Leadership-Star-Audiobook/B09JG11S5QLeadership star website: https://www.theleadershipstar.com/Quantium: https://quantium.com/AUSTRALIAN BUSINESS PODCAST RESOURCES Free Business Owner Community Free Marketing Call with Zara Inflection Accelerator Program Rask Resources Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Taking on your first employee is indeed a significant step for any business owner.In this episode, Peta Lonergan, ATO Assistant Commissioner for Superannuation & Employer Obligations, shares reliable sources to guide business owners through what they need to know when hiring an employee.We chat about paying taxes, setting up your employee's superannuation, fringe benefit tax and much more. Before you hire your first worker | Australian Taxation Office Essentials to strengthen your small business Hiring employees checklist | business.gov.au Fair Work Ombudsman  Applying for other registrations | ABR  Super for employers (ATO Guide)  Registering for FBT | Australian Taxation Office Difference between employees and independent contractors Hiring a new worker | Australian Taxation Office PAYG withholding | Australian Taxation Office Tax tables | Australian Taxation Office Tax withheld calculator | Australian Taxation Office ATO tax on shares explained (full 2024 guide for share investors & traders) | Rask Media Investor tax return masterclass ft. ATO Assistant Commissioner | Rask Media Free business course by Owen Rask AUSTRALIAN BUSINESS PODCAST RESOURCES Free Business Owner Community Free Marketing Call with Zara Inflection Accelerator Program Rask Resources Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

It's a question most business owners don't want to ask, but one that can have a big impact on long-term success and growth. Join Zara McGuffie as she delves into the risky world of rebranding with Owen Rask, uncovering the hidden reasons why even thriving businesses need to evolve. In this episode, you'll discover: The story behind Rask's rebrand and why they ditched their logo How a simple shift in messaging can transform your target audience and attract new customers 3 crucial mistakes to avoid when rebranding your business, saving you time and money The ideal framework for a successful rebrand, providing a step-by-step guide for your own business AUSTRALIAN BUSINESS PODCAST RESOURCES Free Business Owner Community Free Marketing Call with Zara Inflection Accelerator Program Rask Resources Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Australian Business Podcast, Zara McGuffie sits down with guest James Bowman, of Inflection. Together they discuss marketing strategies that help cafes, restaurants, and pubs to increase their customers.You will learn: The importance having of a strong digital reputation Social media strategies Best practices for content creation Paid advertising strategies, such as Google Ads and Facebook Ads Influencer marketing and collaborations AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection Accelerator Free Business Owner Community Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices