Australian Business Podcast Creating a Community Around Your Brand - Part 1/3
In this Australian Business Podcast episode, your hosts Zara McGuffie, CEO of Inflection, and James Bowman, Digital Marketer from Inflection, begin a mini series focused on how businesses can build a community around their brand with community marketing & social media marketing to drive engagement, change perception & increase revenue.
The focus of this episode is looking at case studies in RyanAir & Red Bull, two high profile businesses who built or changed perception of their highly successful businesses off the back of community engagement.
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Topics covered today:
- The importance of community as humans generally and how this relates to business
- RyanAir’s customer research & strategy behind its successful social media campaigns
- RyanAir’s philosophy on content and how this built a community & changed consumer perception
- Red Bull’s history of investing heavily in guerrilla marketing and community building
- Various techniques and investments Red Bull has made to soft-sell & market themselves without heavily running ads
Resources mentioned in this episode:
- Michael Corcoran interview
- Rask interview with Saint Jack founder Beth Wilson
- History of Red Bull; timeline
- How Red Bull makes Money
- Red Bull’s Instagram account
- RyanAir’s TikTok account
- Ask a question (select the Business podcast)
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