In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to dive into the benefits of having a solid CRM system for your business, regardless of how big or small you might be. They’ll cover the essential best practices for implementation, data hygiene, and automation, helping you avoid common pitfalls that lead to CRM failures.

In this episode, they’ll also touch on the future of CRMs, exploring how AI is transforming the landscape to improve customer experiences across different industries.

Topics covered today:

What is a CRM
Common misconceptions business owners have about CRMs
CRM tools you can use in your business
CRM best practices to avoid mistakes
The future of CRMs & AI

Resources mentioned in this episode:

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