In this Australian Business Podcast episode, your host Zara McGuffie sits down with e-commerce founder, Cameron Greenwood. Together, they discuss why building communities around your business can be beneficial for both the customers and the founders in fostering loyalty, friendships and stronger brand connections.

Topics covered today:

The benefits of building communities
how to build a community as an e-commerce business
How creative marketing can impact growth
How to nurture communities outside the digital realm

Resources mentioned in this episode:

Zorali
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The Untapped Power of Community in E-commerce (with Zorali's Founder)

Rask Resources