"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

Pompliano, Genet, and Hudson discuss building social and financial capital, navigating controversies, employee activism, security concerns, personal experiences with wealth, contrarian views in media, and gender dynamics in entrepreneurship. They share insights on authenticity in business, values, and the intersection of media and business.

Matt McGarry, newsletter expert and founder of GrowLetter, shares insights on newsletter growth, B2B markets, and the importance of diverse newsletters. He discusses monetization tactics, challenges in media niches, and the benefits of hyper-niche opportunities. Matt emphasizes the value of a multimedia strategy, including podcasts, in building a successful media brand.

Noah Edelman, co-founder of The Neuron, shares growth strategies and insights on AI content in newsletters. They discuss transforming podcasts into newsletters, choosing the right platform, and future AI trends. Emphasizing personalized content for industry verticals and acquisition strategies in newsletter growth.

Yossi Levi, the Founder and CEO of Car Dealership Guy, discusses building a media empire in the automotive industry, generating 120 million impressions monthly. They touch on the future of vertical media, monetization strategies, collaboration with creators, data products, and event planning for brand alignment.

Jacob Donnelly, founder of A Media Operator, and Erik Torenberg discuss building sustainable media businesses in niche markets, the intersection of media and data companies, SaaSification of media, future of AI in media, and media acquisitions.

Tyler Denk, CEO & Co-Founder of Beehiiv, talks about scaling newsletter monetization, email potential, successful strategies, and the future of Beehiiv. Topics include Morning Brew's evolution, leveraging newsletters for growth, fundraising, and industry success stories.

John Yedinak, Co-founder of Aging Media, shares insights on building a media company in the senior care sector. Topics include strategies for profitable B2B media, reimagining trade shows, the creator economy, and the evolution of B2B media with a focus on individual creators and data ownership in podcasting.

Craig Fuller, Founder and CEO of FreightWaves, discusses the evolution of his company, media business models, the synergy between media and SaaS businesses, and the potential of vertical media opportunities. He explores challenges and opportunities in niche media and highlights the underrated potential of media businesses.

Zawwar Khan, CPG consultant, discusses the evolution of media and commerce, strategies for creators, rise of B2B influencers, potential of creator-led ventures, building brands, venture capital perspectives on the creator economy, and the future of investing in venture studios for creators.

Danny Crichton, a Fellow at the Manhattan Institute, Head of Editorial at Lux Capital, and former Managing Editor at TechCrunch, joins Erik Torenberg to discuss the evolution of TechCrunch+, alternative business models, strategic investments in media, and tips for building a tech media company.This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.--RECOMMENDED PODCAST:🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.Apple: https://podcasts.apple.com/podcast/id1696419056Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs—LINKS: Danny Crichton: https://www.dannycrichton.com/ Lux Capital: https://www.luxcapital.com/securities TechCrunch: https://techcrunch.com/ TechCrunch+: https://techcrunch.com/techcrunchplus/ X/ TWITTER:@eriktorenberg (Erik)@DannyCrichton (Danny)—TIMESTAMPS:(00:00) Intro(00:28) Evolution of TechCrunch+(01:27) Building a new product, ExtraCrunch(04:50) Challenges of subscription media(06:26) Identifying the core audience(08:57) Exploring alternative business models in media(15:26) Sponsor: Turpentine(16:07) History of TechCrunch(22:00) What worked and what didn't for TechCrunch(29:20) Building a significant tech media company(30:12) Strategies for success(31:03) The need of focus formula(35:32) Challenges of monetizing journalism(37:50) Rethinking media products(51:21) Potential of vertical media(56:30) Wrap—SPONSOR:Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.—Recommended Podcast: Company BreakdownsEach episode of Company Breakdowns dives into S-1s and series B-and-beyond companies, interviewing founders and investors to break down the companies. First episode is on Rubrik - which just IPO'd. Coming up this season: Databricks, Reddit + more,SpotifyApple