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The New Media Flywheel: Content and Data with Craig Fuller of Freightwaves

18 snips
Apr 23, 2024
Guest
Craig Fuller
Craig Fuller, Founder and CEO of FreightWaves, discusses the evolution of his company, media business models, the synergy between media and SaaS businesses, and the potential of vertical media opportunities. He explores challenges and opportunities in niche media and highlights the underrated potential of media businesses.
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ANECDOTE

FreightWaves Divestiture

  • FreightWaves, initially a combined media and data company, has recently divested its media business from its SaaS business.
  • This allows both entities to operate independently and unlock significant value.
INSIGHT

Bloomberg Model

  • FreightWaves launched its media business in 2017 and its data product in 2018, mirroring Bloomberg's model.
  • This model uses media as top-of-funnel for the data business, providing information about the global supply chain.
ADVICE

Media Monetization

  • Media businesses can monetize through subscriptions, advertising, events, or commerce.
  • FreightWaves' media arm, primarily advertising-funded, leverages its audience for its data product.
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