"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
The New Media Flywheel: Content and Data with Craig Fuller of Freightwaves
Apr 23, 2024
Craig Fuller, Founder and CEO of FreightWaves, discusses the evolution of his company, media business models, the synergy between media and SaaS businesses, and the potential of vertical media opportunities. He explores challenges and opportunities in niche media and highlights the underrated potential of media businesses.
01:00:49
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Quick takeaways
- FreightWaves evolved from media and data combo to optimize scale in both domains.
- Advertising-funded model supports FreightWaves' media growth while extending into data products.
Deep dives
Evolution of Freightwaves
Freightwaves, founded by Craig Fuller, evolved from a combination media and data provider for the logistics industry. Initially following Bloomberg's business model, they aimed to provide top-of-funnel data using their media business. However, recently, they split their media and SaaS businesses to maximize value and efficiency, demonstrating the success of their scale in both domains.
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