"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

The New Media Flywheel: Content and Data with Craig Fuller of Freightwaves

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

Building a Media Company Alongside a SaaS Company

Exploring the strategic benefits of owning a media company to support a SaaS business, discussing negative CAC in SaaS, and insights into spinning off a successful media division to optimize revenue share and audience ownership.

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