"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

The New Media Flywheel: Content and Data with Craig Fuller of Freightwaves

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

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Evolution from Media to Data Business and Revenue Streams

This chapter explores how Freightwaves transitioned from a media business to a data business, drawing inspiration from Bloomberg's model. It highlights their revenue streams in media, like advertising, and how they leveraged it to create data products for the global supply chain.

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