"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Building the Modern Auto Media Empire with The Car Dealership Guy's Yossi Levi
May 21, 2024
Yossi Levi, the Founder and CEO of Car Dealership Guy, discusses building a media empire in the automotive industry, generating 120 million impressions monthly. They touch on the future of vertical media, monetization strategies, collaboration with creators, data products, and event planning for brand alignment.
40:25
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Quick takeaways
- Car Dealership Guy transitioned from B2C to B2B content to provide unbiased insights in the automotive industry.
- Emphasizing active engagement with the audience and incorporating customer feedback is vital for delivering tailored content.
Deep dives
Evolution of a Twitter Account to a Vertical Media Company
The founder and CEO of Cardiorship Guy shares the evolution of the company from a Twitter account to a vertical media company, focusing on automotive insights. The company's content now garners approximately 120 million impressions per month and appeals to major players in the auto industry. Starting as a hobby, the company shifted its focus to content and news to meet the audience's demand for unbiased insights.
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