Strategic Planning and Audience Focus

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The chapter delves into strategic planning for an upcoming event, discussing brand enhancement through intimate insights. It explores audience composition and strategic shifts for increased value, highlighting the changing media landscape and the significance of expert-led content. The discussion emphasizes the importance of understanding audience needs and delivering valuable insights over production quality.

Yossi Levi, founder and CEO of Car Dealership Guy, joins Erik Torenberg to share the evolution from running a Twitter account to establishing a growing media empire with significant influence in the automotive industry. They also discuss the blueprint behind generating 120 million impressions per month, defining their insights advantage, the importance of listening to the audience, and strategies for monetization that doesn't demand compromising the authenticity and quality of content.

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🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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LINKS:

Car Dealership Guy: https://www.dealershipguy.com/

Car Dealership Guy Podcast: https://podcast.dealershipguy.com/

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@yossixciii (Yossi)

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TIMESTAMPS:

(00:00) Intro

(01:00) Building an automotive media powerhouse

(02:33) Future of vertical media

(06:54) Navigating the complex landscape of media, trust, and monetization

(09:34) Building a news arm

(13:32) Evolution of newsletters and content strategy

(16:00) Sponsor: Beehiiv and Turpentine

(17:50) Collaborating with creators

(21:24) Exploring data products and market opportunities

(23:22) Event planning for brand alignment

(24:38) Applying the playbook to other industries

(28:13) Audience composition

(30:17) Future of Media: Expert-led and social-first

(32:43) Customer feedback and content development

(39:09) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.